Group Companies Presentation

FACT NOT FICTION

Introduction

• About Smart Minds Group• Vision, Mission & Strategy • Markets, Products & Services• Current projects• Off-the-shelf products & solutions• Questions

FACT NOT FICTION

About Smart Minds Group

• Started early 2003 (as Smart Technologies)• Specialized in cross media solutions (with focus on mobile & new media)• Management has over 10 years of mobile technology and cross media

experience• Privately owned and funded• Currently expanding in Europe: Ireland, UK, Germany, Belgium &

Denmark

Some customers Partners• Orange Netherlands - T-Mobile• Orange Group - Orange• European Wireless Lottery - IBM Netherlands/France• Advanced Travel Partner (ATP) - Cap Gemini• Dutch State Lottery• Rehab Lotteries Ireland (Ireland)• Randstad Holding/I-Bridge• Veronica• Freeler• T-Mobile• Dutch Royal Navy• KPN• Boloto Group (USA)

FACT NOT FICTION

International ventures

Dublin Hilversu

m PoznanBrusse

ls

Kopenhagen

Milan

Cologne

London

Paris

USA

FACT NOT FICTION

Smart Minds Group Organization

Smart MindsGroup

Investments, Participations & Intellectual Property Rights

Smart MindsInstitute

Ideas & concept development

Edwin Poot

Smart MindsFactory

Projects, Solutions & Services

Dimitri Groenewegen

Smart Minds

Resources (people/skills)

Menno Kuus / Hans Hompes

Smart Play

Mobile Games & Commerce

RiTV“Real” Interactive TV

BluePhoneVOIP Using your Bluetooth

Enabled Mobile Phone

ProxiCastProximity Marketing & Communications

Concepts

Smart MindsAcademy

Education & Training

Edwin Poot - Dimitri Groenwegen - Hans Hompes - Peter Smit

FACT NOT FICTION

Contact info

Smart Minds GroupHoge Naarderweg 51217 AB HilversumThe Netherlands

info@smartminds.nl +31 35 6249733 +31 35 6294718 http://www.smartminds.nl

Edwin Poot Dimitri Groenewegen Hans Hompese.poot@smartminds.nl d.groenewegen@smartminds.nl

h.hompes@smartminds.nl +31 6 52332353 +31 6 21263673 +31 6 53795310

FACT NOT FICTION

Vision, Mission & Strategy

• Specialists• Forward looking – testing new technology• Front runner but technology solutions are

working today!• Access to and management of many

different technology platforms• Off-the-shelf solutions

e.g.:• Virtual Account System (Smart Wallet)

• Multi-Channel Platform (iNexG)

• Unified Messaging Platform (MobiGate)

• Interactive Media Platform (RiTV)

FACT NOT FICTION

Market approach

• In-house development of “Concepts” possibly in cooperation with customers and/or strategic partners (incubation and nursery room):

• Smart Minds Institute

• Turn-key delivery of projects, solutions and services:

• Smart Minds Factory

• People skills and compentence (Java/.Net): • Smart Minds

Smart Solutions need Smart Minds

FACT NOT FICTION

From idea to product

Inn

ovatio

nfu

nn

el

Idea

Product

FACT NOT FICTION

Cross Media Concepts & Solutions

Our area of expertise

Content & Media providers

Companies & Organizations

Consumers & Customers

Networks & Infrastructure

FACT NOT FICTION

Smart Minds Group Markets, Products & Services

Platform services

Support ServicesSoftware

SupportCall CentreSoftware Monitoring

& Maintenance

Unified Messaging Platform HostingMulti Channel

FrameworkContent Management

System

Entertainment, Gaming & Media

Lottery & betting

Interactive TV

Smart Play

Live and StreamingVideo

Platform

B2B & Telecom

Channel Enhancement

Campaign Management

Smart Time & Expense

MobileService

Management

Financial Services

SmartWallet

SmartPremium XS

MobileeCommerce

Platform

FACT NOT FICTION

Financial Services Solutions

• eCommerce payments

• Content access charging

• Prepaid (micro)payments

• Payment clearings

• eCommerce fulfilment

• Mobile banking

• Near field payment technologies

Financial Services

SmartWallet

SmartPremium XS

MobileeCommerce

Platform

FACT NOT FICTION

B2B – Telecom Solutions• 7 years of International

Telecom experience• Delivering new or enhancing

existing applications and channels

• Business process optimization• Direct sales & marketing• Enhancing workflow

applications• Optimizing service

management• Professional services

automation

B2B & Telecom

Channel Enhancement

Campaign Management

Smart Time & Expense

MobileService

Management

FACT NOT FICTION

Telecom Experience (Europe)• Netherlands (Orange, KPN, T-Mobile, Vodafone):

• Retail Tools• Direct Marketing tools• GPRS services / promotions• SMS services / promotions• OTA• Location Based Services• B2B services• Network & IT Solutions

• Ireland (O2 / Meteor / T-Mobile):• SMS interconnections• Premium SMS Services

• Denmark (Telia, TDC, SONOFON)• SMS Interconnections• Premium SMS Services• GPRS services

• France (Orange France/France Telecom)• Channel Enhancement

FACT NOT FICTION

Entertainment & Media Solutions

• SMS/MMS services & games

• Location Based Services• Mobile (Casino) Games (Java)• ProxiCast

(e.g. narrowcasting, dating, chat)

• Interactive online video chat• “Real” Interactive TV• Live Streaming Video (also on

mobile)• Virtual meeting rooms

Entertainment, Gaming & Media

Lottery & betting

Interactive TV

Smart Play

Live and StreamingVideo

Platform

FACT NOT FICTION

Unique Mobile Gaming Experience

• First company world-wide with 2 Mobile lottery references (Dutch State Lottery - Netherlands, Rehab Lotteries - Ireland)

• Next Generation Mobile Casino games such as slots, scratchcards and other games (roll-out using official license of partner)

• End-to-End Experience: • Technology and business consulting;• From technical design to full system integration;• From business plan to market introduction.

• Valuable Partners• LotCom (UK)• Cap Gemini Netherlands• IBM Netherlands/France

FACT NOT FICTION

Current Concepts & Projects

• Mobile Lottery (Ireland, UK)

• Crazy Deal – Reversed Auction (TV, Radio, Magazine, SMS and IVR) (Netherlands, Denmark, Turkey, Slovakia)

• Online Mobile & Internet Gambling - Smart Wallet/Play (roll-out Boloto Europe for Boloto Group USA)

• ProxiCast – NarrowCasting within proximity (GSM Phone & Bluetooth)

• BluePhone – VOIP using GSM phone and Bluetooth

• “Real” Interactive Television – (Netherlands/Asia)

• Channel Enhancement (CRM) – (Netherlands, France)

FACT NOT FICTION

Some of our most successful “Off the shelf” products & solutions

• Customer Connect: direct sales/marketing channel enhancement

• Mobile Instant & Number Lottery• MobiGate Broker (Unified Messaging Gateway)• Smart Wallet (Mobile Virtual Account System)• Smart PremiumXS (premium access services)• Smart Play (gaming/entertainment platform)• Interactive Streaming Video Platform• Content Management System• Mobile ticketing• Mobile Casino Games (Slots, Scratchcard)• Mobile Service Management• Mobile Professional Services Automation

FACT NOT FICTION

Questions

?