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Dewi SundariGunawan Wibisono
Supriyani
A DISCOURSE ANALYSIS ON THE TOP TEN PRIVATE UNIVERSITIES’ SLOGANS
IN YOGYAKARTA
Introduction
Methodology
Discussion
Conclusion
Introduction
Slogans- Slogans in Education- Slogans use
Revealing the implicit meaning
- The slogans formation analysis- The discourse analysis
Methodology
Qualitative
Content analysis
investigate the quality of relationships, activities, situations, or materials in the form of description
making replicable and valid inference from data to their context
DiscussionSlogans formation
Speech Act
Locutionary
Illocutionary
Perlocutionary
Transitivity
Process
Table 1Finding of Slogans’ Formation in term of Speech Act
Table 2Finding of Slogans’ Formation in term of Speech Act Class
Table 3Finding of Slogans’ Formation in term of Transitivity
The critical discourse analysisNorman Fairclough
Social practices are shaped and enacted
Concern on linguistic textual properties
Linguistically analyzable and interpretable.
Slogans as the
promotion media
Slogans as the
commitments Be there and
be behind Tempat kuliah
orang berdasi Muda
mendunia Beyond
imagination The rising
university Internationally
recognized university
Serviens in Lumine veritatis
Golden bridge to reach a better future
Cerdas dan humanis Values, innovation,
perfection
Conclusion
Mostly come up in term of declaration
Frequently constructed from relational process
Generally used as promotion media
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