Confidential & Proprietary
The Reinvention of Entertainment
Lori Weiman, @SearchMonitor
Confidential & Proprietary
Full Service Network 1995 - 1997
ITV, Phone, & Broadband Web Movies on Demand News on Demand Games – Play Against Your Neighbors Movie Trailers & Theater Times on Demand Pizza Hut Order Thru the TV Shopping – Buying Stamps Most Popular
Shopping App!
Confidential & Proprietary
Experimentation with Voice Activated Remote
TV – PUT ON SPONGEBOB
!
Confidential & Proprietary
Experimentation with Voice Activated Remote
NO!!TV PUT
ON BEN10
TV – PUT ON SPONGEBOB
!
Confidential & Proprietary
Experimentation with Voice Activated Remote Leads to Expensive Medical & Therapy Bills…
NO!!TV PUT
ON BEN10
TV – PUT ON SPONGEBOB
!
Confidential & Proprietary
Obstacles to Adoption/Deployment Technical Stuff
Digitizing Content, Storage, Cost/Size of Set-Top Box Laying Fiber/Coax, Storage
Business Model Fears & Legalities Wrestling with Distribution Windows for Movies
designed to keep distribution channels from competingFear of Time-Shifting Cannibalizing Revenue Model
TV Broadcasting Rights & Re-Broadcasting Rights Copyright issues Licensing Agreements
Theater DVD PPV Free
TVVOD
Confidential & Proprietary
Time Table for Technology Adoption - Long DVR: 10+ Years for >50% Adoption Telephone: 45 yrs 1900 – 1945 [barrier to entry = pipeline] Refrigerator: 20 yrs 1920 – 1940 Color TV: 10 yrs 1960 – 1970 Microwave: 10 yrs 1970 - 1980 Cell Phone: 15 yrs 1985 - 2000 [barrier to entry = towers] Internet: 6 yrs 1995 – 2001 [starting with Mosaic] Smart Phones: 3 yrs 2008 - 2011
Confidential & Proprietary
Darwinian Advancements – Faster Now
Survival of the Fittest. Eat or Be Eaten
Cable TV DVR
Confidential & Proprietary
Darwinian Advancements
Flat Screen Fat Screen
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian Advancements
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten
PINBALLBOWLING
Confidential & Proprietary
Darwinian Advancements
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian Advancements
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian Advancements
Tablets Netbooks
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian Advancements
Search Portal
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian Advancements
Survival of the Fittest. Eat or Be Eaten
Confidential & Proprietary
Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten
Social Crowds Word-of-Mouth
Confidential & Proprietary
Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten
Texting
Talking(?)
Confidential & Proprietary
THE FUTURE
….
Confidential & Proprietary
Vying for the Future Right Now GoogleTV & Apple TV
Searchable web and tv listings (not content) @ the same time
Dual View – watch tv and get the web at the same time Built into Sony TV, requires gigantosaurus key pad Buy a separate keyboard – logitech $299 Who Will Eat GoogleTV? APPLE TV? CABLE?
Fios/Comcast apps for ipad/iphone Remote Control & DVR Control from your phone or iPad! TV access from your iPad – only eligible channels Share what you are watching with Friends – Social
Component BUMMER ALERT: COMCAST APP CRASHES
2 stars in the app store and lots of complaints
Confidential & Proprietary
TV Rights Present Day Examples
• Not Available on Demand• Until Recently, Not Available Online. 1 episode• Only Available As a Live Broadcast or For
Purchase on iTunes
• Available On Demand• Available Online – All Episodes• Available as a Live Broadcast• Available on iTunes
Confidential & Proprietary
Predictions Take TV with You – Any Device, Any Place
broadcast rights get resolved… Searchable Content
Entire libraries are available – all episodes of every show. Channel Surfing Goes Away Viewers Search for Content Categorically or Textually, Along With
Traits Like: Science Fiction, Home Improvement, Comedy, Cooking, Travel When Was it Created Consumer Ratings – Your Friends, Your Community, The World Popularity e.g. # of Views Total, # of Views / Person
Optional Twitter Feed Streams During Video Viewing Gaming Convergence On TV – multi-player goes mainstream Crime is Solved 10x Faster Through Social Networking
Integrated with News Feeds
Confidential & Proprietary
More Marketing Opportunities for Us Demographic categories defined based on
content likes/dislikes Search Advertising in the Video Guide Video ad insertions become actionable TV Marketers mind meld with Search
Marketers Online & Offline Teams become Unified
Lori [email protected]
@ SearchMonitor