2 Se
ed
trea
tme
nt till 2
03
0.
Bu
sine
ss as u
sua
l?
Ro
b P
ron
k
Glo
ba
l Ma
rke
ting
Ma
na
ge
r Inc
ote
c
26th
Se
pte
mb
er 2
019
3 No
pe
.
Ch
an
ge
is co
min
g.
4
5
6
7
8
9 Ou
ra
ssigm
en
ta
s an
ind
ustry
?
10 Fe
ed
the
gro
win
g
po
pu
latio
n..
with
no
ne
ga
tive
en
viro
nm
en
tal
imp
ac
t ..
in th
e m
ost
susta
ina
ble
wa
y.
Ou
ra
ssigm
en
ta
s an
ind
ustry
?
11 H
ow
ca
n se
ed
co
atin
g c
on
tribu
te?
Wh
ich
are
the
ch
alle
ng
es?
1.
Fu
rthe
r exp
loit e
xistin
g se
ed
co
atin
g b
en
efits
2.
Elim
ina
te m
icro
pla
stic in
see
d c
oa
ting
s (�c
om
ple
te b
iod
eg
rad
ab
ility)
3.
Utilize
see
d sp
ac
e fo
r ne
w c
he
mistry
/(mic
ro)n
utrie
nts
4.
Ad
ap
t to b
io-stim
ula
nts, b
io-fe
rtilizers a
nd
bio
-pe
sticid
es
1. S
ee
d c
oa
ting
be
ne
fits..... ea
sy, rig
ht?
13 2. E
limin
ate
mic
rop
lastic
s
‘Bin
de
rs’ in film
co
ats
an
d so
me
pe
llets a
re c
on
side
red
mic
rop
lastic
s
27
/09
/20
19
14 2. M
icro
pla
stics a
re fu
ture
thre
at
1940
2100
ec
olo
gic
al e
ffec
ts like
lyp
red
icte
d m
icro
pla
stic
co
nc
en
tratio
ns (b
ea
ch
)
15 2. E
limin
ate
mic
rop
lastic
s
‘Bin
de
rs’ in film
co
ats
an
d so
me
pe
llets a
re c
on
side
red
mic
rop
lastic
s
Alte
rna
tive
s �b
iod
eg
rad
ab
le o
r na
tura
l
Lon
g-te
rm se
ed
-safe
ty n
ee
de
d
16 3. U
tilize se
ed
spa
ce
for n
ew
ch
em
istry,
(mic
ro)n
utrie
nts a
nd
stimu
lan
ts
�c
om
pa
tibility
(be
twe
en
va
riou
s co
mp
on
en
ts)
�se
ed
spa
ce
use
d m
ore
wise
ly
(op
timize
effic
ien
cy in
inp
uts)
17 4. A
da
pt to
bio
-pe
sticid
es, b
io-stim
ula
nts,
bio
-fertilize
rs
�c
om
pa
tibility
with
ch
em
ica
ls, pro
du
ctio
n m
eth
od
s, etc
etc
�o
n-se
ed
via
bility
(she
lf-life); B
ac
illus v
s Rh
izob
ium
vs P
seu
do
mo
na
s etc
;
….. m
icro
bia
l-frien
dly
filmc
oa
t?
18 Th
e w
orld
is ch
an
gin
g
A g
row
ing
po
pu
latio
n. C
ha
ng
ing
clim
ate
co
nd
ition
s. ‘Ch
em
ica
l
inp
uts’ sc
rutin
ized
. Oth
er issu
es lik
e m
icro
pla
stics.
Ou
r assig
nm
en
t
Fe
ed
the
gro
win
g p
op
ula
tion
. With
no
ne
ga
tive
en
viro
nm
en
tal
imp
ac
t. In th
e m
ost su
stain
ab
le w
ay.
Ou
r ch
alle
ng
es
Fu
rthe
r exp
loit e
xistin
g se
ed
co
atin
g b
en
efits. Ta
ckle
the
mic
rop
lastic
issue
an
d w
ork
tow
ard
s co
mp
lete
bio
de
gra
da
bility
. Utilize
see
d
spa
ce
for n
ew
ch
em
istry, n
utrie
nts &
stimu
lan
ts. Ad
ap
t to b
io-
stimu
lan
ts, -fertilize
rs an
d –
pe
sticid
es.
Su
mm
ary
27
/09
/20
19
19