SEARCH ENGINE MARKETINGBuilding your organizational profile on search engines.

Presented by Sean Jackson – CEO of Ecordia

Websites

Blogs

Directories

News

Search Engines

Information Collection 2008

Search engines have become the de-facto gateway to all information online.

7 billion Searches Per Month

64% of Business Research

91% Internet Usage

Search Matters

Every day your audience is SEARCHING for you…

…even if they don’t “know” you.

Your Audience

BUILD YOUR SEARCH PROFILE

#1 Rule - Content Matters

Search engines WANT good content,

so….

Give them what they want!

Unique

Frequent

Trusted

Relevant

#2 Rule - Focus

All content should be focused on one theme/idea/thought!

Industry Terms

Common Phrases

Industry Specific

Local

#3 Rule – Easy to Act On

Clear calls to action without the noise!

Low Design

Obvious

Simple

Quick

Example

Example

THE "SECRET FORMULA"

WebsitePress Releases

Lists

Blogger

Links

RSS Feed

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SEARCH ENGINE MARKETINGBuilding your organizational profile on search engines.

Presented by Sean Jackson – CEO of Ecordia