Search Engine Marketing - Optimizing Your Company Profile for Search

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    11-May-2015

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In this presentation, Sean Jackson, CEO of Ecordia-formerly Lead Maverick (www.ecordia.com), provides a simple way to focus on the single most important part of SEO (Search Engine Optimization) by providing insight in to the creation of great content. This presentation, made at the District 10 AAF Conference, is designed for the SEO novice who seeks ways to minimize the technical and focus on the substantive.

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  • 1.Building your organizational profile on search engines.Presented by Sean Jackson CEO of Ecordia

2. Information Collection 2008 7 billion Searches Per Month Search engines have become the de-facto gateway to all 64% of Business Research information online. 91% Internet Usage 3. Search Matters EventsEvery day your audience is SEARCHING for you NewsYour Education even if they dontAudience know you. Profiles 4. #1 Rule -Content MattersUniqueSearch engines WANT good content, so.Frequent Give them what Trusted they want!Relevant 5. #2 Rule - Focus Industry TermsAll content should be focused on oneCommon Phrasestheme/idea/thought! Industry SpecificLocal 6. #3 Rule Easy to Act OnLow DesignClear calls to action Obvious without the noise! SimpleQuick 7. Example 8. Example 9. Building your organizational profile on search engines.Presented by Sean Jackson CEO of Ecordia