Download pdf - Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit

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Page 1: Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit

Science of Lending: Behavioral Insights to Set your

Marketing Apart

Presented by

Doug Macias, Principal Consultant – Credit Unions

Revenue Path GroupInsert Your Logo Here

Reasons People Get Loans

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Page 3: Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit

Most Folks Say…

PEOPLE

Page 4: Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit
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Page 8: Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit
Page 9: Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit

The ICEBURGOf Decision Drivers

PAIN

THREATS

FEAR

WISH

WANT

NEED CONSCIOUS

SUB-CONSCIOUS

Page 10: Science of Lending: Behavioral Insights to Set your ......Science of Lending: Behavioral Insights to Set your Marketing Apart Presented by Doug Macias, Principal Consultant – Credit
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