Sarah Punderson (copywriter.)
813 N. Newkirk St., Philadelphia, PA 19130 E: [email protected] P: 732-674-0049 CP: sjpunderson.carbonmade.com
EXPERIENCE Evoke Health, Philadelphia, PA (February 2016-present) Copy Intern • Create original, creative copy • Combine conceptual creative thinking with exceptional content delivery • Understand how (and when) interactive technology can be used to deliver rich and
rewarding user experiences • Partner with team members in other departments like User Experience, Technology and
Project Management • Experience in a range of interactive marketing tactics and content delivery methods,
including: website, rich and standard ad units, emails, tools, video, mobile, etc. • Responsible for on-strategy and on-time execution of multiple projects • Comfortable in presenting work internally and externally to clients
Finch Brands, Philadelphia, PA (September 2015-December 2015) Integrated Marketing Intern • Wrote original, comprehensive and creative copy • Proofread/edited copy • Worked on campaigns for consumer products, financial, real estate and healthcare brands • Adjusted tone and consistency in materials in terms of design, graphics and typography • Researched and developed content pertaining to various brand standards • Participated in brainstorms for concepts and taglines • Created and edited marketing plans • Researched and created competitive analyses
Fairmount Park Conservancy, Philadelphia, PA (July 2014-August 2015) Marketing Coordinator • Wrote and edited content for new website (myphillypark.org) • Interviewed park users and stakeholders • Wrote original content and articles for the ‘Philly Park Blog’ • Worked collaboratively with J2 Design Collective • Integrated social media into the new site • Helped at special events (Oval Beer Garden, Glow in the Park, Centennial Celebration
Dinner and Civic Commons)
Rutgers-Camden, Camden, NJ (January-April 2015) “It Gets Better When” Video Consultant • Won the 2015 Margery Somers Foster Undergraduate Multimedia Award • Created professional-grade video, “It Gets Better When” (vimeo.com/123759581) • Trained students in script writing, storyboarding, filming and editing techniques • Secured permission from musician Elspeth Tremblay for song “Trouble Doesn’t Last”
2
• Spoke at Temple University Media Studies Production 3196 about experience
Saint Paul’s Episcopal Church, Philadelphia, PA (July 2012-July 2015) Communications Coordinator • Wrote and edited website content (stpaulschestnuthill.org) • Created original, short videos • Created weekly newsletter, Happenings, through Constant Contact • Directed publicity efforts using both social media and print ads for annual Rummage Sale,
which grossed over $40,000 for the church • Directed #GivingTuesday efforts
Philadelphia University, Philadelphia, PA (August 2008-2011) Assistant Athletic Director • Directed the daily media relations operations and website maintenance (philaurams.com) for
16 varsity sports • Wrote original copy for press releases, feature stories, media guides and brochures • Directed all technology within department, including: live game streaming, audio streaming,
video highlight packages, social media, radio, blogs and photo galleries • Hired and managed a staff of freelance broadcasters, graduate students and work study
undergraduates
PUBLISHED WORK (2015) Philly Park Blog, The Philly Pumptrack, (12/8/15) Philly Park Blog, Brad Maule, One Man’s Trash Project Park 2 (12/1/15) Philly Park Blog, Brad Maule, One Man’s Trash Project (12/1/15) Hidden City, Near Whitman House, A Queen Anne Revival for Writers (11/19/15) Philly Park Blog, Meet Martha Moffat of Woodford Mansion (10/28/15) Philly Park Blog, Where to Hear (and Maybe See) Owls in Fairmount Park (10/21/15) Philly Park Blog, Five Top Places to Jog in Fairmount Park (10/14/15) Philly Park Blog, Dave Thomas, Belmont Plateau Trail Restoration Champion (10/8/15) Philadelphia Gay News, Day in the Life of: Pin-Up Model Jessica DiLullo (9/17/15) Philadelphia City Paper, Fringe Review: Pope Up (9/8/15) Philadelphia City Paper, Fringe Picks, (9/3/15) Philadelphia Gay News, Out & Faithful Takes on Queer Spirituality (7/18/15) Philadelphia Gay News, Meet Dr. Rachel Levine, PA’s New Top Doc (6/18/15) Philadelphia City Paper, Summer Fun Guide (5/21/15)
EDUCATION MFA, Creative Writing, Rutgers-Camden, NJ (expected graduation October 2016) MS, Strategic Management, New England College, Henniker, NH, 2007 BA, Communication, La Salle University, Philadelphia, PA, 2005
KNOWLEDGE & SKILLS
• Constant Contact, Mail Chimp, MyEmma • Adobe Creative Suite (InDesign, Photoshop, Illustrator) • Microsoft Office Suite • WordPress • Basecamp • Squarespace • Google Home & Office
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