© Divya Ashok
Salesforce's Director of Product Talks:
Communication in the Digital Age
© Divya Ashok
Communication in the Digital Age
Divya Ashok
© Divya Ashok
Hello!I am Divya Ashok
Director, Product Management @Salesforce
President, Salesforce Women’s Network
You can find me at:@diviashok divyaashok
© Divya Ashok
Journey to becoming a Product Manager
Engineering to Product ManagementObstacles/Opportunities to becoming a PM
● Language● Influence vs. Chain of command● Right Opportunity● Building domain expertise
© Divya Ashok
What is Communication?
The successful conveying or sharing of ideas and feelings…
Oxford dictionary
© Divya AshokAspects of Communication for a PM
VALIDATEFEEDBACKEXPRESS
LISTEN STRUCTURE TRANSLATE
© Divya Ashok
To listen well is as powerful a means of communication and influence as to talk
well.
© Divya Ashok
TRANSLATION IS AN ART &
A SCIENCE
MVPLeast Effort for Maximum Gain
Clarity on the “WHAT”
Questions on the “HOW” not a decision
© Divya Ashok
FEEDBACK & VALIDATE
❏ “Customer Churn” ❏ Customer Empathy - very
important❏ Make customers design
partners❏ Councils or Community Forums❏ Just speak to various parties!!!
© Divya Ashok
EXPRESS
❏ Reiterating requirements, progress, impact❏ Data-driven focus augmented with a Point-of-View❏ Executives always kept in the loop
❏ Do not surprise stakeholders!❏ Have basic templates for ease of use
© Divya Ashok
Your Communication Toolkit
Face-to-face Email Voice Video
Body Language
Tone
Artefacts
SMEs
Cultural Empathy
TOOLKIT
CHANNELS
Ideal
© Divya Ashok
Elicit ideas but own your product
KEY TAKE-AWAYS
Diagram featured by http://slidemodel.com
Communicate constantly and
frequentlyStakeholder
management is key
Translation is an art and a science
Know your tools, use them wisely
© Divya Ashok
Q&AThank you!
© Divya Ashok
www.productschool.com