Rocky Mountain Endurance2014 Sponsorship Program
Who We Are
Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events and cross country races.
It is RME’s mission to promote endurance adventures through
competitive races, the Junior League program and community events.
RME – 2014 Race Series
Ridgeline Rampage / April 19 & 20 /
Castle Rock, CO
Battle the Bear / May 3 & 4 / Lakewood,
CO
Indian Creek / May 17 & 18 / Sedalia, CO
PV Derby / May 31 & June 1 / Elbert, CO
Breckenridge 100 / July 12 & 13 /
Breckenridge, CO
Peaceful Valley Triathlon / Aug 23 & 24 /
Elbert, CO
The Mountain Bike race is on Saturday
and the
Trail Running race is on Sunday at each
weekend event.
RME’s Future Vision
Rocky Mountain Enduranceis expanding to include:
Competitive Race Team Junior League Evolve Events
Off-Road Triathlons
Regional & International Guiding and Tours
Trail Running Series
New in 2014 RME will include Trail Running at each of
our MTB races Popular 10k and Half-
Marathon distances Team Competition Series Standings
An exciting and new Demographic
RME Race Team
RME Race Team = top finishing athletes competing in local and national races.
RME Race Team members partner with our Junior League participants to give back to the community through a youth mentorship program.
Team racers are paired with Junior riders to mentor athletic development.
RME Junior League
Benefits Include: Coaching/
Mentoring Peer Support Youth Courses Junior League
Specific Pit Zones
The Junior League introduces youth to mountain biking and provides the support and coaching
necessary for the development of dedicated young athletes.
RME Evolve Events
Festival Style Family Events:
Races, Rides, & other adventures
Coaching and skills clinics Just-for-fun marked courses Bike maintenance
instruction Bike demos Women’s specific clinics Kids riding camps Fun for the whole family!
More to come as we evolve…
RME Participants
Event attendance average of 500 to 800 racers
Event attendance average of800 spectators
Estimated 15,000 racers & spectators for the entire series
All ages and athletic levels
80% male racers, 20% female
85% of participants have college degrees
70% of participants are married
60% of participants have children
Rocky Mountain Endurance Demographics
Why partner with RME?
Inspires young athletes Provides coaching and support Introduces juniors to cycling Helps keep youth active and fit Creates positive brand
impression with families involved in the league
Promotes community sporting events
Grows the sport of cycling and other activities!
By supporting RME, you are assisting in the creation and implementation of youth specific programs such as our
Mountain Bike Junior League.
The Junior League!
Why partner with RME?
Active sponsor promotion through athlete blogs, race reports, newsletters, social media (Facebook and Twitter)
Influence of a dedicated fan base through developed respect and admiration.
Community partnership through a youth mentorship program- RME Junior League
Promote brand marketing to their fans and spectators
Partnering with RME allows you to align your brand with our team of elite athletes
Our Race Team!
Why partner with RME?
United Cerebral Palsy Mountain Hope Summit Foundation Colorado High School Cycling
League High Country Conservation Center
Our sponsors are recognized for making a positive impact in the broader community. Five percent of race proceeds
aredonated to charities. Foundations we support:
Charitable Foundations
Sponsorship as an Investment
Sponsorship of Rocky Mountain Endurance provides an excellent return on investment by providing brand visibility and an opportunity to demonstrate corporate interest in outdoor adventures, youth fitness, and community events. It is a viable way to gain exposure for your business and appeal to a diverse target audience.
Through advertising, community outreach, and event presence,
Rocky Mountain Endurance provides a unique opportunity to:
Promote sales of product and highlight your specialized services to an excited audience
Establish your company as a partner of choice Receive recognition for your company’s support of community events Gain the interest of potential new customers Market your product to a large demographic including sports enthusiasts,
active adults, families, athletes, and community supporters
Sponsorship VisibilityRocky Mountain Endurance works closely with our sponsoring partners to ensure that our marketing plan reaches common goals and maximizes the return on sponsor investment. We have a 12 month marketing campaign that incorporates a variety of promotional channels to maximize sponsorship visibility.
Event Publicity and Advertising: Sponsors’ banners are presented throughout event venues. Expo booths are encouraged; sponsors can distribute promotional materials and samples. RME leader’s jerseys include sponsor’s logos.
Email Advertising: RME’s monthly e-newsletter reaches over 9,000 recipients. Web Advertising: Sponsor logos and company links are highly visible on the RME
website. Social Media Advertising: Through our Facebook site, race reports, and athlete
blogs, sponsors will receive increased social media traffic and web site visits. Print Advertising: Promotional event posters with sponsor logos are displayed
the entire event series in venues throughout Colorado. Magazine Advertising: Mountain Flyer Magazine features advertisements,
articles and race reviews on RME events. Word of Mouth: Association with Colorado’s premier mountain bike series and
The Junior League
A peek at RME…
Enjoy a n inside look at RME events, by clicking on the following link
Breckenridge 100
Battle the Bear
PV Derby
Contact Us
Thank you for considering a partnership with Rocky Mountain
Endurance!
We look forward to a great 2014 season!
Contact RME
Christy GraceOperations Manager
970-222-4281
rockymountainendurance.com
Ride Run Evolve