Rhetoric in MediaPSA Techniques

Public Service Announcements

• Who is sponsoring it?• What is the issue?• Who is the target audience?• What is the ad asking you to do?

Persuasive Techniques

• Testimonials– Stories/experiences how people where

affected• Celebrities – strongest influence

Persuasive Techniques

• Emotional Appeal– Joy– Fear– Sympathy– Anger

• No emotional appeal = no connection with audience

Persuasive Techniques

• Appeals to Values– Common – accepted by the majority of the

population• Must know the values held by the target audience

Activity

• Which picture creates a stronger emotional appeal? Why?

Production Technique

• Camera Work – Shots

Production Technique

• Camera Work – Angles

Production Technique

• Camera Work – Movement

Production Technique

• Mise-en-scene - look of movie to conjure up emotions– Colors– Lighting – Frame– Make-up/Costume– Special effects

Production Techniques• How does

the lighting, color, and framing affect your mood?

Production Techniques

• Slogan/Logo– They suggest something about the organization

or cause.

Questions, Concerns, and What Nots?