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Rhetoric in Media. PSA Techniques. Public Service Announcements. Who is sponsoring it? What is the issue? Who is the target audience? What is the ad asking you to do?. Persuasive Techniques. Testimonials Stories/experiences how people where affected Celebrities – strongest influence. - PowerPoint PPT Presentation
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Rhetoric in MediaPSA Techniques
Public Service Announcements
• Who is sponsoring it?• What is the issue?• Who is the target audience?• What is the ad asking you to do?
Persuasive Techniques
• Testimonials– Stories/experiences how people where
affected• Celebrities – strongest influence
Persuasive Techniques
• Emotional Appeal– Joy– Fear– Sympathy– Anger
• No emotional appeal = no connection with audience
Persuasive Techniques
• Appeals to Values– Common – accepted by the majority of the
population• Must know the values held by the target audience
Activity
• Which picture creates a stronger emotional appeal? Why?
Production Technique
• Camera Work – Shots
Production Technique
• Camera Work – Angles
Production Technique
• Camera Work – Movement
Production Technique
• Mise-en-scene - look of movie to conjure up emotions– Colors– Lighting – Frame– Make-up/Costume– Special effects
Production Techniques• How does
the lighting, color, and framing affect your mood?
Production Techniques
• Slogan/Logo– They suggest something about the organization
or cause.
Questions, Concerns, and What Nots?