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The University of Hong Kong Tsinghua University - China
The University of
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Study Aboard in Asia
Client Top Universities in Asia
1. Tsinghua University
2. The University of Hongkong
3. The University of Tokyo
.
Target Audience: current andpotential college students fromAmerica
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Statement of the
problemWhat is the global conversation about topuniversities in Asia?
- Still behind American or British universitysystem
- Not well acknowledged
-
Not that visible
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Statement of the
problem How the topic is currently
perceived in the US
- Only 1% of students from the US studyabroad each year.
- 2009-2010: a modest decline of 0.8% ofAmerican students who study aboard
- Favorite study aboard destinations
1. The United Kingdom - 6% fewer students than inthe previous year.
2. Ital down 11%
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Statement of the
problem My clients perspective of the situationThey can provide as high-quality education as
universities in America and Europe.- A culture mosaic and diverse language
- A wide range of disciplines from philosophy to
physics, from medicine to music- A high-quality research over a broad range of
disciplinary and cross-disciplinary areas
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Where is the gap?
Americanstudents
-
Study aboardless
- Not aware ofuniversities in
Asia- Not consider Asia
to be one of thetop destination
Asian Universities
-Provide high-quality
education-As good asAmerican andEuropeanuniversities-Students will chooseAsia as the topdestination
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How to change the
conversation First Step: Analyze the reasons why Americansstudents are not studying aboard in Asia
StudentPoll by American Council on Education & College Board
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How to change the
conversation?Second step Apply PIE to create BELIEVERS forAsian Higher Educational System
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Desired Outcome
Engage American students to different wayof achieving academic success
Validate an accurate quality of universitiesin Asia as capable of producing well-equippedstudents
Connect American students with newlearning environments that will prepare them tomake a difference in a globalised world full ofopportunities.
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How to change the
conversation?1. PROVOKE:
Call for studying aboard in Asia by proposing an
idea that Asian universities will offer full-ridescholarships for Americans students.
-. Pass the language exam
-. Excellent academic results
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How to change theconversation
2. Invoke
Calling on a point of view that top universities in
Asia are as good as the best universities
- Get ranked higher by the USNews ranking basedon QS TopUniversities
- Work on : recruiting more international faculty,staff and students
- Challenge the USNews old ranking system lacksof students voices
http://www.topuniversities.com/university-rankings/world-university-rankingshttp://www.topuniversities.com/university-rankings/world-university-rankings8/3/2019 Reputation Presentation
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How to change theconversation
USNews Ranking: QS TopUniversities
Based on an international survey of 9,000
academics who assessed the institutions'v research facility
v teaching quality
v ability to recruit staff and
students abroad.
http://www.topuniversities.com/university-rankings/world-university-rankingshttp://www.topuniversities.com/university-rankings/world-university-rankings8/3/2019 Reputation Presentation
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How to change theconversation
Challenge the USNews Ranking system
- Lack students voices
- Actual performance of faculty
Op-ed essays in US major newspapers to start aconversation
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How to change theconversation
3. Evoke
Call to mind of American students by offering
language program for high school students fromtheir first years
- Prepare American students for a competitivefuture
- Study aboard opportunities
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How to change theconversation
Collaborate with high schools across America tooffer language programs
Using social networking to attract students
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Questions?