Download pdf - Record Stream Profit

@BeThereGlobal [email protected] +441730 894500

© BeThere Global Ltd. 2013 1

…turning conference content into profitable hybrid events



Martin ShepherdlyCEO and Co-Founder BeThere Global



Six examples

1. Global merger

2. Technical / marketing conference

3. Medical association education

4. Global congress

5. European congress

6. Public sector annual conference



@BeThereGlobal [email protected] 01730 894500

� 2 hour global launch of new company

� Live audience of 500 in London

� Audiences watched live stream on big screens in Manila, Paris and Singapore

� 2 streams – standard and HD

� Skype ‘loop back’ from Manila, Paris and Singapore

� Available on demand within 1 hour of event completing (for USA time zone)

© BeThere Global Ltd. 2013 41. Company Merger


� Simply branded page

� Indexed Agenda (archive)

� Switch to HD stream

� Downloadable content

� Low cost, timely communication with global audience

© BeThere Global Ltd. 2013 51. Company Merger


� Live webcast of General Sessions of annual EMEA developer conference in Amsterdam

� 7000 concurrent remote viewers

� Speaker presentations and app demonstrations

� Multiple camera input via vision mixer

© BeThere Global Ltd. 2013 62. Technical marketing conference


� Viewable on mobile devices including Playbook and older BlackBerry devices

� On demand recording available within 60 minutes of event concluding

© BeThere Global Ltd. 2013 72. Technical marketing conference


� Minimum 3 x 2 day courses per year

� Supports mission…“…to improve women’s healthcare services through the provision and broad dissemination of the highest quality education and research information around ultrasound in obstetrics and gynaecology”.

© BeThere Global Ltd. 2013 83. Education – medical



� Often feature live ultrasound scans

� quality of image critical

� Live stream when physical attendance is over-subscribed

� additional revenue

3. Education – medical


Scale of the opportunity

� 3,800 SQL Server professionals attended

� PASS has 120,000 members in 188 countries

� PASS TV - 18,000 hours of video was consumed by 3,500 unique viewers

� Substantial income achieved from selling on demand recordings

© BeThere Global Ltd. 2013 104. Global Congress


� 3 day congress plus pre conference sessions

� 17 breakout rooms

� Keynote & selected sessions streamed live

� PassTV studio

Continuous live webcasting for 3 x 12 hour days (content repeated overnight)



� Studio chat show, social media reports and updates, interviews with key speakers, exhibit hall visits, competitions etc.

� Hosts in temporary studio created a natural ‘buzz’, bringing physical and virtual audiences together



© BeThere Global Ltd. 2013 135. European association event


© BeThere Global Ltd. 2013 145. European association event


� Workshop took place at end of 3 day conference

� Full day of recording broken into separate lectures

� Revenue through selling access

� Chapterised sessions

� Slide indexing to assist useabilityand navigation

© BeThere Global Ltd. 2013 156. Technical / academic workshop


� Slide indexing to assist usability and navigation

© BeThere Global Ltd. 2013 166. Public sector annual conference


© BeThere Global Ltd. 2013 176. Technical / academic workshop


Three generators of revenue

1. Selling content

2. Sponsorship and advertising

3. Additional content paid for by others




© BeThere Global Ltd. 2013 191. Selling content

Live streaming

On demand streaming

DownloadsPhysical media

Profit

Retain control and measurement Lose control and measurement

• Pay per view• Subscription• Pay per event, stream,

session or speech

• Low storage and data transfer costs

• Pay per view• Subscription• Pay per event, stream,

session or speech

• Low storage and data transfer costs

• As per streaming• Premium price for

convenience

• Higher duplication and distribution costs

• As per streaming• Premium price for

convenience

• Higher duplication and distribution costs


Strong Appeal to sponsors and advertisers as likely to be highly specialised niche audience

How?

� On page branding, mentions in communications materials

� Pre, mid and post roll advertising – e.g. Associations Congress

� Logos and colours can be featured within player – e.g. Advantec Internet

� Physical media branding – e.g.PASS USB sticks

� Market research (e.g. integrated polling) – see demo

© BeThere Global Ltd. 2013 202. Sponsorship and advertising


� Exhibitor theatre – upsell

� Studio – paid for interviews

� Pre produced “on-subject” documentaries and reports

� …other ideas we are yet to think of!

© BeThere Global Ltd. 2013 213. Additional content paid for by others



Thank you

@BeThereGlobal

[email protected]

www.bethereglobal.com