Download pptx - Real Estate Services Proposal Country Home Property National Marketing, Local Expertise ®

Real Estate Services Proposal

Country Home Property

National Marketing, Local Expertise®

Agenda

About Us

Marketing Program

Internet Marketing Results

Next Steps


About UsUnited Country is the largest seller of country homes nationwide. Since 1925, we have specialized in country homes, homes with acreage and country estates. Our unique marketing program is focused on exposing country homes more broadly than just the local market.

We offer a broad range of marketing and advertising programs specifically targeting country home buyers and have built a one-of-a-kind national buyer database. We offer both traditional and auction real estate marketing.

Our professionalism and expertise in local area country home real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will guide you throughout the process.

Why sell your property with United Country? Simple. No one can locate country home buyers better, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible.

To sell country homes most effectively, you need more than a “For Sale” sign, local website and a local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. That’s why you need the benefit of the United Country exclusive, proven marketing tools. We expose your property locally, regionally and nationally as no others can.


Internet Marketing– #1 Source of Buyer Leads

• 95% of Buyers Begin Their Search on the Internet (NAR)

– We Focus on Websites that Rank on Page #1 for Buyer Search Terms• 90% of internet visitors only visit page 1

– Exclusive, Top Ranked United Country Websites• Office Website• State-Wide Property Type Websites • National Property Type Websites • Agent Websites• Listing Website

– Top Rank Third Party Websites• LandsofAmerica, LandWatch, LandFlip, CountryHomesofAmerica • Zillow, Trulia, FrontDoor• MLS (REALTOR.com), other

Marketing Program


E-Marketing‒ Attractive E-Fliers to Potential Buyers

Buyer Databases‒ Largest, National Real Estate Buyer Database

(over 550,000 Buyers)

National Print‒ Only National Catalog (also Digital)

‒ Advertise Country Homes in National Targeted Magazines and Newspapers

Marketing Program


UC Contact - Mass Email Sample

Direct Mail Property Fliers Digital Photography Property Video Social Media Public Relations Auction Services Other Local Marketing

Optional Advertising Agency Services (EMS)– Attractive Custom Multi-layer Property Website– Additional Third Party Sites, Featured Property Ads, Banner Ads– Purchased Target Buyer Lists– Extensive Targeted Direct Mail– Professional Video Production (w Drone)– Property Specific Local and National Magazine Advertising

Marketing Program


United Country Sites

243 MillionSites Trying to get on page #1.

Sites We Advertise On

Example of Page #1 Rank on Relevant Buyer Searches

United Country Sites

47 MillionSites Trying to get on page #1.


Example of Page #1 Rank on Relevant Buyer Searches

Every listing inUnited Country

has a Page #1ranked web page

Example of Page #1 Rank on Relevant Buyer Searcheson a Listing


Example ofa Ranked Listing Web Page

Every United Country Listing Has a Page 1 Web Page

• Market Properties to Individuals via “Virtual Postcard”

− Professionally branded email with property images, information & hyperlinks to more details.

• Mass Market A Property– Over 550,000 United Country Leads.

Target buyers based on interest, location and property type.

Sample of Virtual Postcard

We Leverage an Innovative, Proprietary Technology Marketing Platform


UC Contact - Mass Email Sample

For 90+ years United Country has been at the forefront of country home real estate. Our annual statistics provide a national snapshot from a market leadership perspective.

Listings: 2,600 Value of Listings: $451 million Acres Listed: 54,000

Country Home Listing Data

Annual Sales (2014): $250 million Average Sale (2014): $173,000 Largest Sale (2014): $2.4 million

Country Home Sales Data

Exclusive Confidential Buyers: 36,376 Purchased Buyer List: 50+ million*

Buyer Leads

National Country Home Real Estate Market Overview


* All US and Canadian Consumers within Targeted Geographic and Demographic Profile

Innovating real estate since 1925 Largest integrated real estate and

auction company in the country

Most comprehensive and effective real estate marketing system available

More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)

Niche marketing expertise in country homes and estates

Over 500 offices in the U.S., Costa Rica, Panama, Honduras and resort areas of Mexico

Network of 4,000+ associates

United Country Overview

Appendix

Optional Customizable Slides

The following slides in this appendix can be easily customized and moved into the main presentation to replace the general slides above… or deleted if not necessary.

About UsUnited Country | {insert your office name here} {Now add any information about your office that you feel qualifies you and your team to handle a listing like this and replace the company copy as needed} United Country is the largest seller of country homes nationwide. Since 1925, we have specialized in country homes, homes with acreage and country estates. Our unique marketing program is focused on exposing country homes more broadly than just the local market.

We offer a broad range of marketing and advertising programs specifically targeting country home buyers and have built a one-of-a-kind national buyer database. We offer both traditional and auction real estate marketing.

Our professionalism and expertise in local area country home real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will guide you throughout the process.

Why sell your property with United Country? Simple. No one can locate country home buyers better, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible.

To sell country homes most effectively, you need more than a “For Sale” sign, local website and a local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. That’s why you need the benefit of the United Country exclusive, proven marketing tools. We expose your property locally, regionally and nationally as no others can.

Insert your bio, qualifications or why they should list with you here: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante.

Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.


Insert Broker / Agent/ Auctioneer Name - Title Insert Agent / Auctioneer Name - Title

Insert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.

Insert Agent / Auctioneer Name - Title

Insert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.

Insert Broker.

Auctioneer, Agent or

Team Photo Here

Insert Broker.


Team Photo Here

Insert Broker.


Team Photo Here

Dan Duffy – Chief Executive Officer

David Dickey – Chief Operating & Technology Officer

Mike Duffy – President

Dan joined United Country 2006 to and serves as the Company’s Chief Executive Officer. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients. Mr. Duffy provides consultation with United Country Brokers on property valuation and strategy development.

Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the Chief Executive Officer of ePartners, Microsoft’s “2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the US and the U.K. Additionally, Dan served as the Chief Development and Financial Officer of an exchange serving the auction and brokerage market for industrial equipment. Prior to that, He was a founding member of The Center for Strategic Transactions, a division of Ernst & Young, providing strategic and corporate finance advisory services to Fortune 100 companies.

Dan is a graduate of Indiana University with an Business and Accounting Degree and Northwestern University with an MBA in Financeand Marketing.

Mike is focused on bringing new, added value services, sales and marketing programs to United Country franchisees. Mike consults with United Country brokers on property marketing strategy and marketing plan development.

With a 20 year background in marketing and sales, helping to build such national brands as Coca-Cola, NASCAR, RJ Reynolds, Minute Maid, Community Coffee and numerous other well known brands, Most recently, Mike served as VP of Marketing for Community Coffee and Coca-Cola. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs.

Mr. Duffy graduated LSU in Marketing and has an MBA in Marketing and Finance from Indiana University.

David provides advanced innovative technology solutions to United Country affiliates. His team has developed the highest ranked real estate internet marketing system with over 3 million visitors per month. Additionally, he manages the only opt-in national database of buyer leads and advantaged e-marketing platform.

Most recently, Dickey was SVP for ePartners, Microsoft 2005 Partner of the Year, specialized in customizing technology solutions to client’s business needs. Prior to ePartners, Dickey was the Director of Professional Services at Pervasive Software in both North America and Europe.

Mr. Dickey graduated Texas Tech with a degree in Management Information Systems.

Mike Jones – President Auction ServicesMr. Jones has been a professional auctioneer since 1978 after attending North Texas State University where he studied business and journalism. Prior to joining United Country, he served as President of Mike Jones Auction Group, Inc., a national real estate and auction company for over 30 years. He is considered an expert in auction sale management and facilitation, bid calling, marketing & advertising and business development. Jones joined United Country in 2006, today United Country is the largest integrated real estate and auction company in America.

Jones served as the 55th President of the National Auctioneers Association., is past-president of the TX Auctioneers Association and is a 2005 TX Auctioneers Association Hall of Fame Inductee. Jones is past chairman of the TX Department of Licensing & Regulation-Auctioneers Education Advisory Board. He was named the 1998 International Auctioneer Champion in Oklahoma City and was the 1995 TX State Champion Auctioneer.

Jones is the founder and Director of the Texas Auction Academy training school where he has trained over 2000 auctioneers. He has conducted educational classes and seminars in over 30 states and was the Keynote speaker at the South African Institute of Auctioneers National Convention in 2003. Jones was elected to the National Auctioneers Foundation Board of Directors in 2010. He has conducted over 2,500 auctions globally for Fortune 500 companies, International banks and others.

Mr. Jones annually conducts over 75 charitable and philanthropic auctions.

Shawn Terrel, CAI, AARE – EVP Auction ServicesShawn Terrel brings a very extensive live and internet auction background to our management team. He has more than 20 years of professional real estate auction and bid calling experience across the United States. He has managed well over 2,000 professional auctions with a focus on land, commercial and development properties.

Mr. Terrel has served on the Board of Directors of the National Auctioneers Association and is a Past Chairman and President of the Oklahoma State Auctioneers Association. In 2007 he was named Oklahoma State Champion Auctioneer.

Mr. Terrel is a graduate of the Certified Auctioneers Institute at Indiana University and holds the Accredited Auctioneer Real Estate designation. He is a graduate of the Missouri Auction School and the Texas Auction Academy, where he is currently an instructor.

Amanda Siler– VP Enhanced Marketing Services® (EMS®) Amanda brings extensive marketing experience to client

projects leading the EMS team. EMS is an internal advertising agency within United Country, unique in the industry. EMS can provide any marketing solutions from custom websites, brochure and advertising design, to TV and radio development.

Prior to joining EMS, She worked as a National Account Executive for a large regional homebuilder and developer, managing over 400 marketing projects per year.

Amanda has a degree from the University of Colorado in Management and Marketing and an MBA from Baker University.

Additionally, our Home Office Marketing and Technology Team consists of over 100 professionals dedicated to exposing local listings more broadly.

NameOwner / Broker / Auctioneer / Real Estate AgentUnited Country Real EstateOffice NameAddressCity, State, Zip

OfficeCell

Email Address

Website Address

Insert Broker. Auctioneer, Agent or

Team Photo Here

{Insert property description and overview here}: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante.


{Insert photo(s) of property here}

Insert Address or Property Name Here

Marketing • National advertising of properties• Websites, E-marketing• Exclusive catalogs, Print• In-house marketing agency• Comprehensive campaigns• Buyer database (550,000+)• Auction services

Technology• #1 country home real estate websites• 3,500+ top ranked websites • Continual SEO (website rankings) • 3rd party website advertising • Automated marketing tools • Mapping, mobile apps

Added Services • Land Finance• Home Mortgage• Equipment Finance• Home Protection Plan• Property consultation, Easements• 1031 Exchange, Strategic partnerships• Mineral marketing, Mitigation banking

Network • 500+ offices nationwide • 4,000+ associates • Buyers from 30+ countries • Offices in Costa Rica, Panama, Honduras and Mexico • National and international strategic partnerships

Broader Exposure

&

DifferentiatedExperience

United Country’s Blended Model of Marketing

Marketing Plan OptionsMarketing Program 5.5% 6% 7% 8% 9% 10% Custom Elements

Pricing Consultation √ √ √ √ √ √

Digital Photography √ √ √ √ √ √

Top Local Website √ √ √ √ √ √

MLS Website Syndication √ √ √ √ √ √

Yard Sign √ √ √ √ √ √

Office Team Selling √ √ √ √ √ √

Office Local Advertising Buyer Leads √ √ √ √ √ √

Standard Listing Website √ √ √ √ √

Local Buyer Database Email Blast √ √ √ √ √

Open House √ √ √ √

Home Flier √ √ √ √

Directmail Postcards (50) √ √ √

Featured Office Website Ad √ √ √

Regional Buyer Database Email Blast √ √ √

2nd Yard Sign √ √ √

3rd Party Top Websites √ √

Regional Buyer Database Email Blast √ √

National Specalty Websites √ √

Virtual Postcard √ √

Directmail Postacrds (100) √ √

National Buyer Database Email Blast √

Professional Photography √

Custom Home Brochure √ $200 Enhanced

Custom Website $500+

Virtual Tour $150

Drone Photography / Video $100

Ad Agency (EMS) Options Menu of Items