Real Estate Services Proposal Country Home Property National Marketing, Local Expertise ®

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Real Estate Services ProposalCountry Home Property

National Marketing, Local Expertise1AgendaAbout Us

Marketing Program

Internet Marketing Results

Next Steps

National Marketing, Local ExpertiseAbout UsUnited Country is the largest seller of country homes nationwide. Since 1925, we have specialized in country homes, homes with acreage and country estates. Our unique marketing program is focused on exposing country homes more broadly than just the local market.

We offer a broad range of marketing and advertising programs specifically targeting country home buyers and have built a one-of-a-kind national buyer database. We offer both traditional and auction real estate marketing.

Our professionalism and expertise in local area country home real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will guide you throughout the process.

Why sell your property with United Country? Simple. No one can locate country home buyers better, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible.

To sell country homes most effectively, you need more than a For Sale sign, local website and a local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. Thats why you need the benefit of the United Country exclusive, proven marketing tools. We expose your property locally, regionally and nationally as no others can.

National Marketing, Local Expertise3Internet Marketing#1 Source of Buyer Leads 95% of Buyers Begin Their Search on the Internet (NAR)

We Focus on Websites that Rank on Page #1 for Buyer Search Terms90% of internet visitors only visit page 1

Exclusive, Top Ranked United Country WebsitesOffice WebsiteState-Wide Property Type Websites National Property Type Websites Agent WebsitesListing Website

Top Rank Third Party WebsitesLandsofAmerica, LandWatch, LandFlip, CountryHomesofAmerica Zillow, Trulia, FrontDoorMLS (REALTOR.com), other

Marketing Program

National Marketing, Local Expertise

4E-Marketing

Attractive E-Fliers to Potential Buyers

Buyer Databases

Largest, National Real Estate Buyer Database(over 550,000 Buyers)

National Print

Only National Catalog (also Digital)

Advertise Country Homes in National Targeted Magazines and NewspapersMarketing Program

National Marketing, Local Expertise

UC Contact - Mass Email Sample

Direct MailProperty FliersDigital PhotographyProperty VideoSocial MediaPublic RelationsAuction ServicesOther Local Marketing

Optional Advertising Agency Services (EMS)Attractive Custom Multi-layer Property WebsiteAdditional Third Party Sites, Featured Property Ads, Banner AdsPurchased Target Buyer ListsExtensive Targeted Direct MailProfessional Video Production (w Drone)Property Specific Local and National Magazine Advertising

Marketing Program

National Marketing, Local Expertise

6

United Country Sites243 MillionSites Trying to get on page #1.Sites We Advertise OnExample of Page #1 Rank on Relevant Buyer Searches

United Country Sites47 MillionSites Trying to get on page #1.Sites We Advertise OnExample of Page #1 Rank on Relevant Buyer Searches

Every listing inUnited Country has a Page #1ranked web pageExample of Page #1 Rank on Relevant Buyer Searcheson a ListingSites We Advertise On

9Example ofa Ranked Listing Web Page

Every United Country Listing Has a Page 1 Web Page

10Market Properties to Individuals via Virtual Postcard

Professionally branded email with property images, information & hyperlinks to more details.

Mass Market A Property

Over 550,000 United Country Leads. Target buyers based on interest, location and property type.

Sample of Virtual PostcardWe Leverage an Innovative, Proprietary Technology Marketing Platform

National Marketing, Local Expertise

UC Contact - Mass Email Sample

For 90+ years United Country has been at the forefront of country home real estate. Our annual statistics provide a national snapshot from a market leadership perspective.

Listings: 2,600Value of Listings: $451 millionAcres Listed: 54,000

Country Home Listing DataAnnual Sales (2014): $250 millionAverage Sale (2014): $173,000Largest Sale (2014): $2.4 millionCountry Home Sales DataExclusive Confidential Buyers: 36,376Purchased Buyer List: 50+ million*

Buyer LeadsNational Country Home Real Estate Market Overview

National Marketing, Local Expertise

* All US and Canadian Consumers within Targeted Geographic and Demographic Profile12Innovating real estate since 1925

Largest integrated real estate and auction company in the country Most comprehensive and effective real estate marketing system available

More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)

Niche marketing expertise in country homes and estates

Over 500 offices in the U.S., Costa Rica, Panama, Honduras and resort areas of Mexico

Network of 4,000+ associatesUnited Country Overview

AppendixOptional Customizable SlidesThe following slides in this appendix can be easily customized and moved into the main presentation to replace the general slides above or deleted if not necessary. About UsUnited Country | {insert your office name here} {Now add any information about your office that you feel qualifies you and your team to handle a listing like this and replace the company copy as needed} United Country is the largest seller of country homes nationwide. Since 1925, we have specialized in country homes, homes with acreage and country estates. Our unique marketing program is focused on exposing country homes more broadly than just the local market.

We offer a broad range of marketing and advertising programs specifically targeting country home buyers and have built a one-of-a-kind national buyer database. We offer both traditional and auction real estate marketing.

Our professionalism and expertise in local area country home real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will guide you throughout the process.

Why sell your property with United Country? Simple. No one can locate country home buyers better, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible.

To sell country homes most effectively, you need more than a For Sale sign, local website and a local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. Thats why you need the benefit of the United Country exclusive, proven marketing tools. We expose your property locally, regionally and nationally as no others can.

Insert your bio, qualifications or why they should list with you here: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante.

Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.

Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.

Insert Broker / Agent/ Auctioneer Name - TitleInsert Agent / Auctioneer Name - TitleInsert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla. Insert Agent / Auctioneer Name - TitleInsert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla. Insert Broker. Auctioneer, Agent or Team Photo HereInsert Broker. Auctioneer, Agent or Team Photo HereI