Re#designing)public)(un)employment)services)with)users)and)employees)Katja%Øder%Schlesinger,%4th%of%December%2012,%URBACT%Annual%Conference,%Copenhagen%%
Facts)about)Antropologerne)(‘The)Anthropologists’))
• Founded%in%2003%%• Currently%13%employees%• Working%with%clients%from%both%the%public%and%
private%sector%• In%areas%such%as%health%care,%(un)employment,%energy%
consumpNon,%social%welfare,%medical,%food,%educaNon%and%technical%service%
• Member%of%the%global%design%network%REACH%
At%Antropologerne%we%are%people%experts.%We%help%clients%understand%needs,%barriers%and%possibiliNes%in%peoples%everyday%life.%
What)we)do)
INNOVATION%RUMMER%RELATION%OKTOBER%2012%
%%
Rikke%Ulk%::%direktør%og%chefantropolog%::%[email protected]%%::%+45%28112010%
APPLIED)ANTHROPOLOGY)
HUMAN#CENTERED)DESIGN)
CO#CREATION)
Our)approach)
Case)One:)How)can)aOendance)at)the)Job)Center)Copenhagen)be)increased?)
How%come%young%unemployed%people%don’t%show%up?%
How%is%the%Job%Centre%perceived%by%the%young%people%and%what%are%their%needs?%
How%might%we%design%new,%engaging%services%involving%employees%and%users?%%
Field)visits:)At)the)Job)Center)and)at)young)unemployed)people’s)homes)
Analysis:)Involving)the)employees)at)the)Job)Center))
New)service:)New)pracRce,)approach)and)relaRon)to)the)users))
Case)Two:)How)can)the)drop#out)rate)from)Job)Training)be)reduced?)))
How%can%the%transiNon%from%Job%Centre%to%Job%Training%Centre%be%improved?%
How%can%the%feeling%of%%coaownership%amongst%young%unemployed%people%be%stronger?%
How%might%we%design%improved,%engaging%services%involving%employees%and%users?%%
P R O G R E S S %
E X P E R T I S E %
V I S I B I L I T Y %
S E R I O U S N E S S %
T R A N S P A R A N C Y %
User)insights)lead)to)five)innovaRon)vectors)direcRng)ideaRon)))
Employees)and)users)develop)new)ideas)
FOUR%%SELECTED%IDEAS%
Four)ideas)from)the)idea)catalogue)are)selected)for)prototyping)
SelecRon)of)ideas)for)prototyping)by)employees)and)users))
) ) )))))Travel)Guide)through)the)System)1)
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) ) )))))Service)Blueprint)1)
) ) )))))A)Warm)Welcome)2)
) ) )))))A)Warm)Welcome)2)
) ) )))))Poster)Project)Lab)3)
) ) )))))Poster)Project)Lab)3)
) ) )))))Poster)Project)Lab)3)
) ) )))))Poster)Project)Lab)3)
) ) )))))Poster)Project)Lab)3)
) ) )))))Poster)Project)Lab)3)
ImplementaRon)of)concepts)are)adapted)into)everyday)work)context)
Result)and)value)
Readesign%of%services:%coherent%&%customized%
Mindset%change:%Useracentred%thinking%
Domino%effects:%New%strategy,%reaorganisaNon%of%teams%&%general%iniNaNves%
The)outsiders)view:)Discovering)the)known)in)the)unknown))
Malinowski%at%The%Trobriand%Islands%(New%Guinea)%i%1915%%
www.antropologerne.com)