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Contents
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About m:idea
m:idea Units
5 - 7Marcomm
8 - 10Inspire Design
11 - 13Klix Photography
14 - 17CTV Production
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18 - 21Radio Heatwave
22 - 23Trimedia Publishing
24 - 26HYPE Magazine
27 - 29The UrbanWire
30 - 32npTribune
33Social Media Rates
34Contact Details
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Engage us, engage youths
m:idea is Singapore’s first youth-led media agency. It was established in 2009, by Ngee Ann Polytechnic's School of Film and Media Studies.
With youths as the heart and soul of our enterprise, m:idea has a proven track record of helping many brands and organisations reach the youth audience effectively, through comprehensive and creative means.
m:idea interns rotate in a 22-week internship semester; 2 intakes per year, during mid-March and mid-September.
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Marcomm is the marketing communications unit
that provides advertising, event management,
social media marketing and public relations
services.
It serves as the backbone of the company -
handling the different projects and facilitating
communication between clients and units.
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Rates
Public RelationsSocial Media ManagementContent PlanningPress Release Event Management
AdvertisingCampaign ManagementCampaign Planning
Base Hourly Rate(Per Person)
$35
Event Management(Min. 3 People x 10 Hours)
Starting from$1,050
Press release (300 words) $450
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Contact
E: [email protected] P: +65 6460 8448
Terms & Conditions
Fees are based on the requirement and nature of whole project
Fees does not include production and creative execution costs; it reflects only the conceptualisation and account management fees
All third-party charges and quotes incur a 10% agency commission
Rates exclude GST charges
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Inspire Design is the in-house design team that
specialises in providing graphic and interactive
design services. Along with in-house collaterals,
we develop and design websites - engineered for
a definitive brand experience, create striking and
elegant visual identities to help market your
brand well and craft impactful and brilliant prints.
Interactive Design
Print Production
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Web Banner $500
Electronic Direct Mailer (EDM) $500
Website / Microsite Up to 20pp Starting from
$2,000
Corporate Identity
Advertisement Poster Up to A2 $40
Banner 80cm X 200cm $500
Brochure Up to 20pp Starting from
$1,500
Newsletter Up to 20pp $1,000
Marketing Kits / Report Books 12-Page Magazine Layout
$1,500
Infographic A5 Vector $400
Presentation Deck 10 Slides Template
$300
Business Cards / Envelope / Letterhead $300
Logo / Brand Mark $700
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Additional Information
Fees exclude purchase of stock images and/ or photographs, any other copyrighted assets or production (printing) costs.
Client is required to provide a design brief.
Limited to a maximum of 2 revisions.Subsequent revision past the second round will be charged separately. Major adjustments after submission will be charged separately.
Changes may vary depending on thescope and nature of project.
Contact
E: [email protected] P: +65 6460 8448
Rates exclude GST charges.
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Klix Photography is the in-house photography unit
provides studio and event photography services. It
is staffed with a team of skilled and creative
photographers who work with professional
equipment.
The team’s scope of work includes research, art
direction, photo-taking, editing and sale of stock
photos.
Studio Photography
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Studio Rental
External Clients $50
Current NP Students $15
Event Photography
10% of total shots flagged for editing
Base Hourly Rate (Min. 1 Hour)
$125
Outdoor Photography (72 dpi RGB)
Base Hourly Rate (Min. 2 Hours)
$250
Indoor Photography Base Hourly Rate (Min. 2 Hour)
$250 Stock Photograph
72 dpi RGB (For Web / Video) $20
300 dpi CMYK (For Print) $50
Photo Booth
Photo Booth Rental Base Hourly Rate(Min. 2 Hours)
$700
Rental includes a photographer, printing services, supplies, logistics and setup. Photo booth rental excludes backdrops and props.
Excludes studio rental and production, printing costs, Photo Booth services, on-site projection, live feeds, rental of props, costumes or additional special equipment, meals, talent fees, transport and courier services of items.
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Additional Information
Includes DSLR camera, flash, lens and SD card. (Only applies to outdoor shoots)
Any additional hour of photography services will be charged at $125 per hour for each photographer.
Re-shoot, re-edits or additional requirements will be charged separately.
Contact
E: [email protected] P: +65 6460 8448
Rates exclude GST charges.
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The first campus television station in Singapore, set up in Ngee Ann Polytechnic in 2001. Shows are broadcasted on 6 screens installed on campus, tapping into a student population of 10,000, and on Youtube too. CTV’s programmes provide campus, local and entertainment news to its targeted viewers.
CTV is constantly involved in producing videos for established organisations also.
Digital Poster
Advertisement Placement
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Video Feed
Video Feed / Digital Poster 1920px X 1080px (W X H)
Ticker
170 Spots Per Week30 Seconds
$500
700 Spots Per Week $1,600
170 Spots Per Week30 Seconds
$500
700 Spots Per Week $1,600
Production Rates
Corporate Video 3 to 5 Minutes Starting from $4,500
Commercial (Online or Streaming Media) 30 Seconds Starting from
$4,500
Editing 3 to 5 Minutes Starting from $2,000
Filming / Coverage 4 to 8 Hours Shoot
Starting from $1,000
Spot or commercial must be submitted 7 working days before air time.
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Additional Information
Production of spot or commercial is not included in the advertising rates.
Spot or commercial must be in H.264, ACC codes
Spot or commercial video file must be in .mov or .mp4 format.
Spot or commercial must be VGA 900 x 668 or 16:9 ratio
Scripting is limited to a maximum of 2 revisions
1 placement is for 1 week
Rates exclude GST charges.
Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8965
Fees for filming and editing depend on brief and difficulty of task and are subjected to changes.
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Additional Information
Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8965
Advertisers must purchase a minimum of 1 week worth of airtime (both video feeds and sidebars).
Video production package includes conceptualisation, shooting and editing, with two editing revisions with one final video.
Fees do not include animation, graphic effects or purchase of copyright music or other copyrighted assets.
Fees do not include talents, styling, wardrobe, makeup, transportation costs of other logistics expenses.
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Singapore’s first campus radio station, with well-known alumni such as Jean Danker, Vernetta Lopez, Justin Ang, Sonia Chew and more.
Established since 1992, Radio Heatwave provides students with great music and programmes from Mondays to Fridays, 9am to 6pm. Jocks conduct interviews with local and international stars regularly, and also covered popular events.
Voiceover Recording
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Hourly Rate $250 Per Talent
Scripting & Copywriting
Radio Scripting Per Hour $100
Radio Commercial Scripting Per Commercial
$100
Post-Production
Trailer 60 Seconds $800(Excludes Loading)
Interviews 60 Seconds $600
Recorded Spot Rates
30 Seconds $20
60 Seconds $40
Live Reads
30 Seconds $20
60 Seconds $40
Open Talk
90 Seconds $50
Open Talk (Loading)
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Morning 9 am - 12 pm 15%
Lunch 12 pm - 2 pm 20%
Day 2 pm - 4 pm 10%
Evening 4 pm - 6 pm 10%
All Day 9 am - 6 pm 30%
Rate Per Slot = Spot Rate X Loading Factor
Rental of OBS System
1 Day $500
Hosting (2 Hosts)
Half Day (4 Hours) $400
Full Day (8 Hours) $800
Roving Reports
Roving Report Package $2,500
Roving Reports will be performed ‘LIVE’ on-air, at your event, on weekdays only, with 60 X 30 seconds recorded spots to run prior to the actual event and on the actual day of the event. 6 X 60 seconds roving reports will be aired over 6 commercial breaks in an 2 hour period on the day of the event. There will be one talent or on DJ to file or call roving reports to Radio Heatwave on the day of the event.
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Terms & Conditions
Rates exclude GST charges Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8582
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Trimedia Publishing is the in-house media unit that creates online and print publications for m:idea. Trimedia’s flagship publications include HYPE, npTribune and The Urbanwire.
Rates exclude GST charges
Fees depend on brief and are subject to changes
Fees do not include production (printing) costRates
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1-Page Article / Editorial A4 Page $150
Banner 80cm X 200cm $200
Advertisement / Poster A2 $300
Brochure / Newsletter 20pp $1,000
Marketing Kit 12-Page Magazine Layout
$1,500 Contact
E: [email protected] P: +65 6460 8448
Additional Information
Client will be required to provide a brief. Any major adjustments after submission will be
charged separately
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A bi-annual entertainment and lifestyle magazine published since 1996. It is distributed at more than 30 youth-oriented F&B and retail establishments in Singapore. Packed with stories on entertainment, lifestyle, food, fashion, travel, arts and profiles, HYPE reaches out to the current generation of youths in their various interests.
HYPE has also interviewed many famous international artistes and had opportunities to collaborate with popular local icons.
Advertising Rates
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Back Cover
26 cm X 18 cm
$900
Inside Font / Back Cover $800
Premium Pages(Pages 4, 6, 8, 10)
$700
Run-Off Page $550
Advertorial Rates
1 Page (500 Words) 26 cm X 18 cm $700
2 Pages (1,000 Words) 52 cm X 36 cm $1,250
Deadlines
Publication Date
Booking Deadline
Artwork Deadline
Issue Period
February November December February to July
August May June August to January
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Additional Information
Rates exclude GST charges
Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8504
Artwork to be submitted in the form of .pdf or .eps
Artwork should be in CMYK at a minimum of 300dpi
Bleed of 0.3 cm to be included on all sides when submitting an artwork
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The UrbanWire is a youth-centric e-zine produced by young adults for young adults.Our multimedia editorial team has been on the pulse of exciting entertainment events and buzzworthy lifestyle trends since 2002. We cover issues concerning higher education, employment and relationships to help our young readers stay current and connected.
We engage our readers actively via contests, emails and social media. Reach out to us if you would like your brand to be part of our conversations.
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Advertising Rates
Placements Size Cost
Editor’s Picks
360 px x 360 px (W X H)
$500
Latest $400
Contests $400
All Articles $550
Advertorial Rates
Main Page Feature (1 week)
1,000 Words
$1,200
Main Page Feature (2 weeks)
$1,800
Booking of any ad space must be done 1 week in advance, before upload of banner
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Additional Information
Rates exclude GST charges
Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8504
Production of advertisements (banners or flash) is not included in the fees
Artwork is accepted in the forms of .jpg, .jpeg, .gif while flash is only accepted in .swf format
Advertisements (including Flash Animation) file sizes, should be limited to a maximum of 80KB for fast loading on the website
Each placement will run for 2 weeks
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Established in 1992, npTribune was the first professional newspaper produced by students, for students. Originally a quarterly publication, the campus newspaper has moved online in 2014, in the midst of the increasingly tech-savvy youth generation.
Known for its investigative journalism, npTribune covers in-depth campus news with opinions and commentaries in sections such as NPeople, Events, News, Opinion, CCA, Lifestyle, Reviews and community news in Global. Today, it provides up-to-date content for up to 5,800 readers each month.
Booking of any ad space must be done 1 week in advance, before upload of banner
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Advertising Rates
Half-Page 300 px x 600 px (W X H)
$450
Premium Medium Rectangle
300 px x 250 px (W X H)
$400
Pop-Under 500 px x 200 px (W X H)
$600
Additional Information
Rates exclude GST charges
Booking of any ad space must be done 1 week in advance, before upload of banner
Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8504
Booking of any ad space must be done 1 week in advance, before upload of banner
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Additional Information
Rates exclude GST charges
Production of advertisements (banners or flash) is not included in the fees
Artwork is accepted in the forms of .jpg, .jpeg, .gif while flash is only accepted in .swf format
Advertisements (including Flash Animation) file sizes, should be limited to a maximum of 80KB for fast loading on the website
Each placement will run for 2 weeks
Contact
E: [email protected] P: +65 6460 8448
P: +65 6460 8504
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Unit Platform Followers / Likes (Apr 18) Cost
Radio HeatwaveFacebook 13,569 $200
Instagram 2,285 $80
The UrbanWireFacebook 7,349 $140
Instagram 459 $30
Terms & Conditions
Rates exclude GST charges
Posting consists of body copy and a choice of photo or video clip under 1 minute
Clients are to provide the copy and artwork 1 week before posting
Social Media Rates
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Contact Details
Blk 53 #01-01School of Film and Media Studies
Ngee Ann Polytechnic535 Clementi Road Singapore 599489P: +65 6460 6779
www.fmsmidea.com
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