Purposes of Our Work
• Connect people of the region to foreclosure prevention resources through a network of trusted community partners mobilized by public media
• Raise awareness about the impact of the mortgage crisis on the entire community
• Deepen the significance of public media
Better Family Life
Beyond Housing
Catholic Charities
City of St. Louis
Clearpoint Financial Solutions
East-West Gateway Council
Enterprise Community Partners Inc.
Federal Bureau of Investigation
Home Team Realty
International Institute of St. Louis
Land of Lincoln Legal Services
Legal Services of Eastern Missouri
NeighborWorks America
Partners for Progress
Regional Housing and Community Development Alliance
St. Charles County Government
St. Louis Beacon
St. Louis County Department of Planning
St. Louis County Government
St. Louis Public Library
The Salvation Army, Midland Division
U. S. Department of Housing and Urban Development
Urban League of Metropolitan St. Louis, Inc.
Community ResourcesUnited Way of Greater St. Louis Federal Reserve Bank of St. Louis
Impact
Our work has demonstrated what can
happen when social networks are revived,
when trusted partners come together for the
welfare of the community, and what
strengths we can gain through our collective
power when we work together.
Impact
• A 400% increase in the calls to the 211
service during the assessment period
• An additional 8,400 individuals sought
assistance through 211—people who
would have unlikely been aware of this
support otherwise.
Fostered Beliefs
• Increased awareness about community problems
• Fostered deeper understanding of scope of problem
• Created appreciation of station efforts
Encouraged Connections
• Strengthened conversational ties around problem
• Encouraged future public-spirited talk
• Promoted resources sharing among citizens
Spurred Participation
• Promoted information seeking
• Spurred helping behaviors
• Cultivated sustained station support
“We have been trying to get the word out that if you can’t pay your mortgage, there is help. So the fact that Channel 9
has… created a way to reach lots of people, lots of families… is just
tremendous.”
Linda Ingram, Housing Counselor Beyond Housing
“Kudos to KETC for having the courage to see what’s happening today
and address it.”
Chris Krehmeyer, President/CEOBeyond Housing
“The reason that so many people are calling into your shows is because
people trust you.”
Linda Ingram, Housing Counselor Beyond Housing
“I’m not surprised that KETC came up with this.
What a great idea. Thank you for your dedication to the
St. Louis area.”
Mary Lee ChivettaSt. Louis Area Resident
“Our understanding, appreciation and respect for one another’s work has
skyrocketed. Our purpose and our sense of genuine impact have given
us an energy and camaraderie that was missing before.”
KETC Staff Member
Framework• Sustained and coordinated station efforts
• Strong community partnerships
• Focused topic--picking the right problem
• Conversations—get people to talk, get them to act
• Create maximum impressions
• Share the story of impact