Donald Trump and HillaryClinton have all but sealedtheir party’s nominations. But how did they win thehearts of the people?

DEMOCRAT

HILLARY CLINTON

REPUBLICAN

DONALD TRUMP

PRESENTATION STYLESTHE ANSWER COULD LIE IN THEIR

DURING THEIR PRESIDENTIAL CANDIDACY ANNOUNCEMENTS

BOTH TRUMP AND CLINTON SPOKE AT AN 8TH GRADE LEVEL

THERE ARE 32 MILLION ILLITERATE ADULTS IN THE COUNTRY

WE ONLY USE 25% OF OUR BRAINS WHEN LISTENING TO A SPEECH

21%21%21%READ BELOW THE5TH GRADE LEVEL

WORD USAGE SPEAKING LEVEL

THE PRESIDENT OF THE BODY LANGUAGE INSTITUTE CLAIMS THAT PEOPLE

PAY MORE ATTENTION TO GESTURES THAN WORDS

TRUMP & CLINTONCATERGORIZE BOTH

AS STRONG AND DECISIVE 38

A CNN/ORC INTERNATIONAL MARCH 2016 POLL REVEALS

VERSUS

OF THOSE WHO SAID THESAME FOR DONALD TRUMP

2. POINTINGENHANCES SPEECH/AUTHORITY

1. PARALLEL GESTURESCONVEYS CONFIDENCE

3. EXPRESSIVE FACESTIMULATES POSITIVE EMOTIONS

1. SHOULDER SHRUGCONVEYS UNCERTAINTY

3. NERVOUS LAUGHCONVEYS POOR CONFIDENCE

2. WIDE OPEN EYESEXPRESSES PREPAREDNESS

TOP THREE GESTURES

SPEAKING LEVEL

WHICH CANDIDATE PROJECTS PRESIDENTIAL

PRESENTATION QUALITIES?

43CATERGORIZED CLINTON AS HONEST & TRUSTWORTHY

45

AND CAN LISTEN TO A SPEECH GIVEN AT 210 WORDS PER MINUTE WITHOUT

LOSING COMPREHENSION

SPEAKING BODY LANGUAGE

GRAMMAR LEVEL

DURING INTERVIEWS CONDUCTED EARLIER THIS YEAR

TRUMP SPOKE AT 220 WPM AND HILLARY AT 110 WPM

GRADE LEVEL GRADE LEVEL

150-160150-160150-160THE AVERAGE PERSON CAN HEAR

WORDS PER MINUTE

SPEED GRAMMARAND

AND

GRADE LEVEL GRADE LEVEL

AND

SIMPLER WORD USAGE ALLOWS FOR GREATER ACCESSIBILITY TO

A WIDER RANGE OF AUDIENCES

WHICH CANDIDATE RESONATES MOST WITH YOU?

SHARE YOUR THOUGHTS WITH US!

http://www.statisticbrain.com/number-of-american-adults-who-cant-read/

http://www.huffingtonpost.com/2013/09/06/illiteracy-rate_n_3880355.html

http://arxiv.org/pdf/1603.05739v1.pdf

http://www.businessinsider.com/expert-hillary-showed-high-level-of-discomfort-during-press-conference-2015-3

https://www.psychologytoday.com/blog/cutting-edge-leadership/201509/top-10-lessons-donald-trumps-body-language

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SOURCES

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