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Top 10 Ways to Create an Effective Brand
10 FOR TUESDAY- SERIES 0001
#1: Identify Your Brand Clearly
Make it easy for people to tell at a glance what you’re all about.
#2: Pay Attention to Voice
Be clear and distinctive the voice you portray across all channels.
#3: Know When to Use Professionals
Doing everything yourself isn’t always the answer. Know when to get help and how to
find the right professional.
#4: Manage Your Reputation
Using tools like Google Alert can help you keep tabs on what people are saying about you.
#5: Tell Your Brand’s Story
Your about page, blog and social media are great venues to tell the story of your brand.
#6: Consistency
Keep your brand consistent throughout all channels.
#7: Use Templates
Keep your brand consistent by using templates for your web pages, emails, flyers and more.
#8: Go Visual
Instagram and Pinterest are very popular ways to create your own visual brand.
#9: Go Mobile
Even things like QR codes needn’t be boring. You can dress them up with your brand.
#10: Optimize Your Signature
Your signature is another branding tool. Make sure your signature is as consistent as possible, everywhere you use it – forums, flyers, membership sites and in your emails and colors.
Need a Hand with Your Branding?
Watch for next week’s featured topic:‘Making Converting Offers With Email Marketing’
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