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Top 10 Ways to Create an Effective Brand

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#1: Identify Your Brand Clearly

Make it easy for people to tell at a glance what you’re all about.

#2: Pay Attention to Voice

Be clear and distinctive the voice you portray across all channels.

#3: Know When to Use Professionals

Doing everything yourself isn’t always the answer. Know when to get help and how to

find the right professional.

#4: Manage Your Reputation

Using tools like Google Alert can help you keep tabs on what people are saying about you.

#5: Tell Your Brand’s Story

Your about page, blog and social media are great venues to tell the story of your brand.

#6: Consistency

Keep your brand consistent throughout all channels.

#7: Use Templates

Keep your brand consistent by using templates for your web pages, emails, flyers and more.

#8: Go Visual

Instagram and Pinterest are very popular ways to create your own visual brand.

#9: Go Mobile

Even things like QR codes needn’t be boring. You can dress them up with your brand.

#10: Optimize Your Signature

Your signature is another branding tool. Make sure your signature is as consistent as possible, everywhere you use it – forums, flyers, membership sites and in your emails and colors.

Need a Hand with Your Branding?

Watch for next week’s featured topic:‘Making Converting Offers With Email Marketing’

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