WELCOME TO THE CIM SYLLABUS 2009LAUNCH EVENT
Your Professional Pathway to Marketing Excellence
in Partnership with
Presentation Outline Welcome & Introductions Why pursue CIM Professional
Qualifications Rationale for Syllabus
Change CIM Professional Diploma in
Marketing: Changes Units Overview Assessment Methods Transition Arrangements
CIM Chartered Postgraduate Diploma in Marketing – Stage 1: Changes Units Overview Assessment Methods Transition Arrangement
CIM Chartered Postgraduate Diploma in Marketing – Stage 2
Why choose Oxford College of Marketing
Welcome & Introductions
Oxford College of MarketingCIM Accredited Study Centre
Over 12 year’s experience of delivering CIM qualifications
Presented by Rosie Phipps:Founder and Principal
Why pursue CIM Professional Qualifications
To meet aspirational goals and help career progression in Marketing
To offer ‘value added’ to employers in a competitive employment market
To consolidate existing knowledge and evidence skills and competencies
To provide a stepping stone into a Marketing career
Rationale for Syllabus Change
Meeting Employer needs
Meeting Student needs
CIM Professional Diploma In Marketing – Changes
Entry Criteria Qualifications
CIM Professional Certificate in Marketing or Bachelors/Masters Degree with one third credits in Marketing
OR
Experience Marketing Management role providing students with
knowledge and competence equivalent to learning outcomes of CIM Professional Certificate and sufficient to pass on-line entry test
CIM Professional Diploma in Marketing – Units Overview
Marketing Planning Process Managing Marketing Delivering Customer Value Through Marketing Project Management in Marketing
All units equal value 2:1 private study hours to guided learning hours
Marketing Planning Process
Marketing Planning in Context
Interconnectivity between corporate, business and marketing objectives & strategies
Marketing Audit STP & positioning
platforms CRM strategies which
retain customers
Managing Marketing
Developing marketing infrastructure
Operational management of marketing function
Developing and managing teams
Budgets for managing and monitoring marketing activities
Assessing the financial situation
Delivering Customer Value through Marketing
Brands & Product Portfolios
Developing & managing channels
Communications strategies & plans
Innovation in marketing
Value added through service quality Audi Service Promise
Project Management in Marketing
Information for Business & Marketing Projects Developing the Business Case Risk Assessment & Mitigation
Strategies Design, Development & Planning
of Marketing Projects Monitoring & Evaluating Marketing Projects
Assessment Methods
Marketing Planning Process:
Work based assignment
Managing Marketing
Work based assignment
Delivering Customer Value through Marketing:
Examination based on pre-see case study
Project Management in Marketing
Work based project
Transition Arrangements
Marketing Planning Process
Marketing
Planning
Delivering Customer Value
Marketing Communications
Managing
Marketing
Marketing Management In Practice
Project Management
in Marketing
Marketing Research
& Information
SYLLABUS 2009 SYLLABUS 2003
The New CIM Postgraduate Diploma in Marketing
Masters Level Qualification
Two stages – Postgraduate Diploma (Stage 1) and Chartered Postgraduate Diploma (Stage 2)
Stages 1 & 2 – 120 credits towards Masters Degree
CIM Chartered Postgraduate Diploma In Marketing (stage 1) –
Changes Entry Criteria Qualifications
CIM Professional Diploma in Marketing or Bachelors/Masters Degree with at least half credits in
MarketingAND
Experience A range of experience in Senior Marketing Management role
such that students can evidence they have met learning outcomes of CIM Professional Diploma and sufficient to pass on-line entry test
ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role
CIM Chartered Postgraduate Diploma in Marketing (stage 1)–
Units Overview Emerging Themes – 15 credits Managing Corporate Reputation – 15 credits Marketing Leadership & Planning – 30 credits Analysis & Decision – 30 credits
3:1 private study hours to guided learning hours
Emerging Themes Macro Environment:
PESTEL
Micro Environment: Marketing’s new ground Changing consumers Changing nature of
competition & supply chain
Meso Environment: Contemporary business The marketing professional
Managing Corporate Reputation
What corporate reputation means? Senior management & CR Influencing CR positively Managing perceptions of
how organisations are perceived Understanding components
of CR Formulating appropriate Corporate
Communications
Marketing Leadership & Planning
Developing high level strategies & plans
Delivering effectively
Developing market-oriented organisations
Developing leadership to deliver change
Developing competencies & capabilities to deliver value proposition
Analysis & Decision
Strategic Audit Understanding an organisation’s ability to
understand capability and capacity Determining strategic direction Assessing & evaluating options Making & justifying decisions
Assessment Methods
Emerging Themes:
Assignment-based – White papers & journal articles
Managing Corporate Reputation:
Work-based project
Marketing Leadership & Planning:
Work-based project
Analysis & Decision:
Case study examination (pre-seen case study)
Transition Arrangements Differential weighting of units - no straightforward transition between
syllabus 2004 and 2009
E.g. pass one module + SMiP – exempt from A&D
E.g. pass two modules – exempt from Marketing Leadership & Planning
E.g. passed three modules – will need to pass Emerging Themes and Managing Corporate Reputation
Combination of 2004 modules & 2009 units – will need to study 5 units/modules in total
The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2)
Personal & professional development programme Testing leadership on latest issues and themes Identifying skills & knowledge for business
projects Implementing business project Evaluating project success Evaluating current & future role – linked to CPD
The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2)
Entry Criteria Qualifications
CIM Professional Postgraduate Diploma in Marketing
AND
Experience A range of experience in Senior Marketing Management role
such that students are eligible for MCIM status and can evidence they have met learning outcomes of CIM Postgraduate Diploma if required to do so
ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role
CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Project
Design, implement & evaluate a live strategic business project
Develop professional skills, knowledge & behaviours
Structured report Self-managed learning Develop role as a marketing professional
CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Structure &
Assessment
Three phases of study and assessment:
Phase 1 – project proposal and literature review – 5,200 words (20 credits)
Phase 2 – Project – 8,000 words (30 credits)
Phase 3 – Evaluation and the Future 3,000 words (10 credits
CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Learner
Support Personal Tutor
Workshops
Business Mentor
Action Learning Sets
Learning Contract
Identifying Your Entry Level
CIM Entry Criteria
Qualifications
And/or Experience
On-line Entry Test On-line Entry Test
http://qm.cim.co.uk/ Username : DN Tool-1 Password : DN Tool-1
OCOM Approach
CIM Entry Criteria
Graduate Foundation Weekend Course
On-line Entry Test
Why Oxford College of Marketing
Excellent resources Tutors Blackboard
High standards of delivery Student focused service
quality Flexible study methods Freedom to re-locate Freedom to change study
options
All students matter to us – we are your training partner
Unrivalled student support
Our track record proves we deliver on our promises
See for yourself – www.oxfordcollegeofmarketing.ac.uk
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