Walt Disney
Contents:
Introduction About Company Operations of
Company In India Mode Of Operations SWOT Analysis PEST Analysis Future
Introduction
Walt Disney, founded The Walt Disney Company. He was an American film producer, director,
screenwriter, voice actor, entertainer. Firm: The Walt Disney Company (India) Pvt. Ltd. Parent company: The Walt Disney Company. Home country: USA. Host country: India.
About The Company
Largest media and entertainment conglomerate.
Founded on October 16, 1923
Other ventures: Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks.
Subsidiary of Walt Disney Company.
Develops ,produces movies & videos for children. Disney India tied up with Yash Raj Films to
produce Roadside Romeo. Launch: December 2004
Location: Mumbai, India.
The Walt Disney Company (India) Pvt. Ltd
INDIA OPERATIONS
2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India.
2005- Toon Disney launched a Hindi language feed.
2006- Acquired Hungama TV & made a strategic investment in UTV.
2007- Along with Yash Raj Films jointly produced Disney's first local movie, Roadside
Romeo.
MODE OF OPERATIONS
Entry- through TV.
Localized programs.
Programs in Hindi, Tamil and Telgu.
SWOT ANALYSIS
STRENGTHS
Global Standardization.
Target Customer : Children.
Popular Brand Name.
Diversification.
Popular characters
WEAKNESS
Excessive Research & Development.
High Investment.
High Risk Factor.
Limited range of target audience group.
OPPORTUNITIES
Attraction of children to television.
Cheaper alternatives to soft toys.
Global Localization
THREATS
Competitors: National, Regional & Global.
Highly Demanding in terms of Sales, Creativity and Innovation.
Employee Retention
PEST ANALYSIS
P0LITICAL
Tax benefits for the animation industry.
Trainings are on the rise.
Facilities are provided in the special economic zone.
ECONOMIC
India has a cost advantage in terms of salaries and the overall cost of production.
Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada.
The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.
SOCIAL AND TECHNOLOGICAL
SOCIAL Significant role of television. Special programs brings in loyalty.
TECHNOLOGICAL Concept formulation in India is weak.
FUTURE PLANS
Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach.
Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.
Thank You………!!!!