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Page 1: Presentation For U.S.P

What is Your Product Proposition and What Are You Doing To Ensure It Contains a Unique Selling Point (USP)

Facilitator: Sammy Rose MBA, MCIM

Chartered Marketer

Mentor: Jenny Long M.I.D.M.

Iceblue Marketing & Design Ltd

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Do You Have Any Competition For Your Product/Service Proposition?

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It’s All In The Psychic

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GIVING A PRODUCT ATTRIBUTES

Packaging

BrandFunctions

Colour

Appearance

Price

Size

Delivery

Extended

Warranty

Warranty

Satisfaction Guarantee

Range

Compatibility

Merchandise

Finance

Core ProductOptional

Extras

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