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Strategic Approach for Sustainable Development
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TOURISM PERFORMANCE
INDICATORS 2002-2008
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221,395 223,427 222,099 234,383
299,730
402,036
2003 2004 2005 2006 2007 2008 (est.)
Stayover arrivals 2002-2008
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-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2002 2003 2004 2005 2006 2007 2008 (est.)
Stayover Arrivals 2002-2008
Europe
N. America
S. America
Caribbean
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2,845 2,988 3,063 3,294
3,478 3,753
4,367
2002 2003 2004 2005 2006 2007 2008/09
Number of rooms 2002-2009(excl. Small hotels, Guesthouses, private homes)
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Room Inventory(estimate April 2009)
Breezes Curacao Resort 341 Trupial Inn & Casino 80 Plaza Hotel 254 Caribbean Beach Resort 77 Curacao Marriott 248 Toucan Beach 76 Chogogo Resort 240 Curacao Howard Johnson 75 Renaissance 237 Lodge Kura Hulanda 74 Holiday Beach Hotel * 200 Lido Hotel 72 Curacao Hilton Hotel 197 Floris Suite Hotel 71 Papagayo Resort 170 Habitat Curacao 70 Livingstone Resort 169 Sunset Waters 70 Lions Dive Hotel 167 Hotel Pelikaan 62 Avila Beach Hotel 152 The Royal Resorts 60 Hotel Seru Coral * 152 Bahia Lagoon 60 Morena Resort 139 Otrobanda Hotel & Casino 45 Best Western 138 Airport Hotel Holland 45 Marazul Quality Suites 109 La Vista Resort * 40 Piscadera Bay Resort * 100 Blue Lagoon 38 Hotel Kura Hulanda 100 Bon Bini Resort 38 Clarion Hotel & Suites 96 Seaquarium Dolphin Therapy Hotel 19 Hotel San Marco 86
Total 4,367
Smaller hotels/guesthouses/apartments (estimate) 730
Total Room Capacity 5,097
* Mostly residential/extended stay
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57.4%62.2%
69.3%75.1%
81.5% 83.4% 85.0%
2002 2003 2004 2005 2006 2007 2008
Average Hotel Occupancy 2002-2008
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Success Factors
• Planned approach (Tourism Development Plan 2005-2009)
• Cooperation public/private sector• Increased Focus (geographic and niche)• Good performance (success breeds success• Government commitment • Consistency of Strategy outlined in TDP despite
frequent changes in government
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Tourism DevelopmentPlan
2005-2009
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The TDP 2005-2009
• A consultative process including private and public sector stakeholders
• Approved by the Parliament as the guideline for tourism development
• Periodically reviewed 10
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Includes recommendations on 7 main areas of
focus• Market Development
• Institutional Framework
• Physical Planning
• Air Access
• Cruise Strategy
• Human Resource Development and Community Awareness
• Securing Financing11
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Tourism Development Plan Stayover Arrivals Targets
234,383
299,730 308,458328,734
2006 (act.) 2007 (act) 2008 2009
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Actual Arrivals versus Targets
Actual Arrivals vs. Projections TMP
200000
240000
280000
320000
360000
400000
440000
2004 2005 2006 2007 2008 2009
Actual Arrivals TMP Projections
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20,000
40,000
60,000
80,000
100,000
120,000
140,000
2006 (act.) 2007 (act) 2008 2009
Tourism Development Plan Stayover Arrival Targetsby Geographic Area
Europe
N. America
S. America
Caribbean
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Tourism Development Plan Quality Room Targets
2,800
3,3013,511
3,745
2006 (act.) 2007 (act) 2008 2009
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Status Tourism Development Plan 2010-
2014
• Bidding process has been initiated
• Focus on sustainable development
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A TASTE OF ONGOING
NEW HOTEL DEVELOPMENT
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Playa Abao/BlouExisting: 0 rooms
New: 74 units/230 rooms
Status: Planning
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Kenepa Nature Lodge
Existing: 0 rooms
New: 39 units/78 rooms
Status: Planning
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Blue Bay Villas & Suites
Existing: 96 rooms
New: 430 rooms
Status: Construction
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Piscadera Harbour ViewExisting: 0 rooms
New: 146 rooms
Status: Planning
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Marichi Hotel/Comfort Suites Existing: 0 rooms
New: 92 rooms
Status: Planning
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Pen ResortExisting: 0 rooms
New: 240 units/250 rooms
Status: Planning
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Flamingo BeheerExisting: 0 rooms
New: 41 rooms
Status: Construction
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Curacao Beach ResortExisting: 0 rooms
New: 240 rooms
Status: Planning
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Puerto Oasis
Existing: 0 rooms
New: 278 rooms
Status: Planning
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Boca GentilExisting: 0 rooms
New: 380 rooms
Status: Construction
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Jan Thiel Destination ResortExisting: 0 rooms
New: 350 rooms
Status: Planning
Completion: 2010
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Palapa Dive ResortExisting: 0 rooms
New: 130 units/189 rooms
Status: Construction
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Hyatt RegencyExisting: 0 rooms
New: 350 rooms
Status: Construction
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FUTURE NEW HOTEL DEVELOPENT
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Rif AreaMaster Plan approved with possibilities for several hotels
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Seru SpanjoMixed use resort with possibilities for several hotels
Planning stage
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Caracasbaai•Mixed use resort with possibilities for several hotels
•Planning stage
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SHORT ANALYSISOF NEW ROOM DEVELOPMENT
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Benefits of planned development
• Enables continued growth
• Enables better penetration of niche markets
• Enables interest from new partners
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Estimated Incremental Benefits
New Rooms: 3.400
Stayovers: 195.000 (70% occ./1.8 pp room/8 nights stay)
Stayover nights: 1.500.000
Expenditures: US$. 235 mil. ($150/visitor/night)
Dir. + ind. empl: 4.750 (dir.: 0.7 per room/1 indir. per dir.)
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Strategic Approach
• Public Private Cooperation• Confidence • Planning• Funding• Consistency • Focus• Flexibility (crisis management)• Capitalize on all opportunities
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TOGETHER CREATING A DUSHI KORSOU