Prel apr 09 Courtesy of Curacao Tourist Board 1 Strategic Approach for Sustainable Development

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Courtesy of Curacao Tourist Board

1

Strategic Approach for Sustainable Development

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TOURISM PERFORMANCE

INDICATORS 2002-2008

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221,395 223,427 222,099 234,383

299,730

402,036

2003 2004 2005 2006 2007 2008 (est.)

Stayover arrivals 2002-2008

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-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

2002 2003 2004 2005 2006 2007 2008 (est.)

Stayover Arrivals 2002-2008

Europe

N. America

S. America

Caribbean

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2,845 2,988 3,063 3,294

3,478 3,753

4,367

2002 2003 2004 2005 2006 2007 2008/09

Number of rooms 2002-2009(excl. Small hotels, Guesthouses, private homes)

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Room Inventory(estimate April 2009)

Breezes Curacao Resort 341 Trupial Inn & Casino 80 Plaza Hotel 254 Caribbean Beach Resort 77 Curacao Marriott 248 Toucan Beach 76 Chogogo Resort 240 Curacao Howard Johnson 75 Renaissance 237 Lodge Kura Hulanda 74 Holiday Beach Hotel * 200 Lido Hotel 72 Curacao Hilton Hotel 197 Floris Suite Hotel 71 Papagayo Resort 170 Habitat Curacao 70 Livingstone Resort 169 Sunset Waters 70 Lions Dive Hotel 167 Hotel Pelikaan 62 Avila Beach Hotel 152 The Royal Resorts 60 Hotel Seru Coral * 152 Bahia Lagoon 60 Morena Resort 139 Otrobanda Hotel & Casino 45 Best Western 138 Airport Hotel Holland 45 Marazul Quality Suites 109 La Vista Resort * 40 Piscadera Bay Resort * 100 Blue Lagoon 38 Hotel Kura Hulanda 100 Bon Bini Resort 38 Clarion Hotel & Suites 96 Seaquarium Dolphin Therapy Hotel 19 Hotel San Marco 86

Total 4,367

Smaller hotels/guesthouses/apartments (estimate) 730

Total Room Capacity 5,097

* Mostly residential/extended stay

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57.4%62.2%

69.3%75.1%

81.5% 83.4% 85.0%

2002 2003 2004 2005 2006 2007 2008

Average Hotel Occupancy 2002-2008

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Success Factors

• Planned approach (Tourism Development Plan 2005-2009)

• Cooperation public/private sector• Increased Focus (geographic and niche)• Good performance (success breeds success• Government commitment • Consistency of Strategy outlined in TDP despite

frequent changes in government

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Tourism DevelopmentPlan

2005-2009

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The TDP 2005-2009

• A consultative process including private and public sector stakeholders

• Approved by the Parliament as the guideline for tourism development

• Periodically reviewed 10

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Includes recommendations on 7 main areas of

focus• Market Development

• Institutional Framework

• Physical Planning

• Air Access

• Cruise Strategy

• Human Resource Development and Community Awareness

• Securing Financing11

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Tourism Development Plan Stayover Arrivals Targets

234,383

299,730 308,458328,734

2006 (act.) 2007 (act) 2008 2009

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Actual Arrivals versus Targets

Actual Arrivals vs. Projections TMP

200000

240000

280000

320000

360000

400000

440000

2004 2005 2006 2007 2008 2009

Actual Arrivals TMP Projections

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20,000

40,000

60,000

80,000

100,000

120,000

140,000

2006 (act.) 2007 (act) 2008 2009

Tourism Development Plan Stayover Arrival Targetsby Geographic Area

Europe

N. America

S. America

Caribbean

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Tourism Development Plan Quality Room Targets

2,800

3,3013,511

3,745

2006 (act.) 2007 (act) 2008 2009

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Status Tourism Development Plan 2010-

2014

• Bidding process has been initiated

• Focus on sustainable development

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A TASTE OF ONGOING

NEW HOTEL DEVELOPMENT

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Playa Abao/BlouExisting: 0 rooms

New: 74 units/230 rooms

Status: Planning

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Kenepa Nature Lodge

Existing: 0 rooms


Status: Planning

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Blue Bay Villas & Suites

Existing: 96 rooms

New: 430 rooms

Status: Construction

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Piscadera Harbour ViewExisting: 0 rooms

New: 146 rooms

Status: Planning

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Marichi Hotel/Comfort Suites Existing: 0 rooms

New: 92 rooms

Status: Planning

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Pen ResortExisting: 0 rooms


Status: Planning

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Flamingo BeheerExisting: 0 rooms

New: 41 rooms


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Curacao Beach ResortExisting: 0 rooms

New: 240 rooms

Status: Planning

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Puerto Oasis

Existing: 0 rooms

New: 278 rooms

Status: Planning

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Boca GentilExisting: 0 rooms

New: 380 rooms


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Jan Thiel Destination ResortExisting: 0 rooms

New: 350 rooms

Status: Planning

Completion: 2010

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Palapa Dive ResortExisting: 0 rooms



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Hyatt RegencyExisting: 0 rooms

New: 350 rooms


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FUTURE NEW HOTEL DEVELOPENT

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Rif AreaMaster Plan approved with possibilities for several hotels

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Seru SpanjoMixed use resort with possibilities for several hotels

Planning stage

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Caracasbaai•Mixed use resort with possibilities for several hotels

•Planning stage

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SHORT ANALYSISOF NEW ROOM DEVELOPMENT

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Benefits of planned development

• Enables continued growth

• Enables better penetration of niche markets

• Enables interest from new partners

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Estimated Incremental Benefits

New Rooms: 3.400

Stayovers: 195.000 (70% occ./1.8 pp room/8 nights stay)

Stayover nights: 1.500.000

Expenditures: US$. 235 mil. ($150/visitor/night)

Dir. + ind. empl: 4.750 (dir.: 0.7 per room/1 indir. per dir.)

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Strategic Approach

• Public Private Cooperation• Confidence • Planning• Funding• Consistency • Focus• Flexibility (crisis management)• Capitalize on all opportunities

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TOGETHER CREATING A DUSHI KORSOU

Documents

Prel apr 09 Courtesy of Curacao Tourist Board 1 Strategic Approach for Sustainable Development