Operations Application PlatformCustomer engagement
Market moment & NDA lift
S4
TechReady
Core marketing & sales enablement assets posted to InfopediaDynamics Hub(June)
Solution Pitch Decks Posted on InfopediaDynamics Hub(May 4)
Product training videos(May)
InspireDynamics 365 for Operations (on-premises) Pricelist
Ongoing field communication (calls, newsletter, alerts)
Tech Conference
Adobe Marketing Summit
CxO Next User Group Summit EMEA
Dynamics Days
Product Availability
MSFT Ready
(MGX/S4/TechReady)
Business Applications May Moment
GOALS
• Drive awareness of Microsoft business applications and
Industry solutions
• Gain mindshare with business decision makers
• Build pipeline and accelerate FY17& FY18 opportunities
• Increase advocacy with press, analysts, influencers,
customers and partners
• Celebrate customer success and business momentum
• Megaphone moment – In-Person and Online Event - live event held in NYC on
May 4, world-wide simulcast of event online, on-demand motion post-event.
• Demand generation to drive event attendance and online event engagement
• GEP Integration to drive amplification and build pipeline
• Generate Awareness through PR/AR – Business Applications and Dynamics
365 opportunities and benefits, and pre- and post-launch moment coverage
• Scale through field & partner events – local markets can leverage an event
BOM if they choose
• Working on Dynamics + LinkedIn offer
KEY INITIATIVES
Feb Mar Apr May Jun Q1
MS Ignite
and Envision
Sep 25-29
Microsoft
Inspire
July 9-13
GA July 1
Win & Renew Continue MomentumGain MindshareGenerate Demand
MomentMay 4NYC
First Look Roadshows Dynamics Days Amplification; on-demand
Demand Gen – Online EventApril May
17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8-26
Call to Action |------------------------------------------ CTA: Save the Date ----------------------------------------------------| |----------- CTA: Watch Now! --------------------|
Blogs
Owned Web Properties
Web Banners
Influencer Posts
Save the Date: MS Dynamics ERP & CRM CRM Service
MS Dynamics CRM Resource for Effective CS Hub
AX, GP, NAV Product pages ERP SMB Page
Dynamics, Power BI, others?
Organic
Paid Media
4/20 Save
the Date,
keynote &
sessions
4/18 Partner marcom kit to amplify online viewing (day of & on demand) keynotes & sessions
4/18 Field marcom kit to amplify online viewing (day of & on demand) keynotes & sessions
Save the Date Media Live (digital banner ads, remarketing, paid search), Amplify
& drive views to live keynote
5/4
Product
Highlights
5/5
Highlights
Watch on
Demand
10/3 Field email to
customer base
‘What to expect
S.Guthrie keynote’
Watch Now Media Live (digital banner ads, remarketing, paid
search), Amplify & drive views to live keynote
10/10 Field email to
customer base
‘What Dynamics 365
means for you’
4/24 Online
Event
Overview
Watch Now: MS Dynamics ERP & CRM, CRM
Service, MS Dynamics CRM, Resource for Effective CS
Hub, AX, GP, NAV Product pages, ERP SMB Page
Recommended posts for field to amplify
Dynamics, Power BI, others?
Recommended posts for field to amplify
Dynamics, Power BI, others?
Recommended posts for field to amplify
Field to amplify ‘Watch Now’
Field to amplify ‘Watch Now’
Field to amplify ‘Watch Now’
Dynamics users ‘Watch Now’
Dynamics users ‘Watch Now’
Dynamics users ‘Watch Now’
5/3
Keynote
TB
D
T-2 Days 9am 10am 11am 12pm 1pm 2pm 3pm 4pm – 5:30pm 7pm
Business Applications Event Experience Overview
1:1’s (30 possible @ 30 mins ea)
Format
• 1 day event - in-person & online
• Keynote live streamed & on demand
• Executive briefing sessions & 1:1 meetings
Event Objectives
• Land Microsoft business apps value proposition broadly
• Depth engagement to drive FY17 pipeline close
Audience:• 200-300 strategic customers in room (BDM,-1)• Broad BDM reach through virtual event
In-room Customer Profile: US• Pri 1: Customers with large renewals (Hi-Po accounts)• Pri 2: Industry Program Customers• Pri 3: TBD
Real-time view
Feature level detail
Customer ready
Looking ahead (short term)
Investment theme detail
Enterprise Edition
NDA Required
Visionary view (long term)
VIEW OF NEXT: 6 MONTHS 12 MONTHS 18-24 MONTHS
Public Roadmap Site NDA Roadmap Deck Statement of Direction Document
Dynamics 365 | Enterprise Edition Looking ahead (6 Months)
In Development
Features that have high confidence of being completed in next release
What’s New:
Newly released features (Current Release)
Previously Released
Features previously released (Current Release – 1)
Note: Preview tagging available for any feature
http://roadmap.dynamics.com
Business Processes Intelligence Productivity
Mobility Application Platform Availability
Adaptability Accessibility Integrations
Microsoft Confidential
Dynamics 365 | Enterprise Edition Looking ahead (12 Months)
Dynamics 365 | Enterprise Edition Looking ahead (18-24 Months)
Coming soon!
Microsoft Dynamics 365 Demo Guidance
Plan
Need to drive awareness of demo companions and introduce new
means to show live scenarios
On demand provisioning• Engineering capacity planning does not account for On demand demo
provisioning – Impact: blocked from QuickTenant approach
• Constantly chasing provisioning and content deployment issues
• Cross MSFT product scenarios require significant manually setup
steps
• Tenant expiration results in lost productivity
TSP environments• Solely focused on CRM scenarios – need to expand to include all
D365
• No internal cross-tenant demo content sharing
• do not invite customer users into their demo tenants
MTC environments• WW MTC managed infrastructure and rollout plan
• Understaffed with TA’s to deliver Dynamics 365 content
• Lack of sales process alignment
Key Issues
6 Months 18 Month
• Use Dynamics Days to land demo
companions and drive MTC
engagements
• Engage vendor to support WW MTC
content rollout and refresh process
• Enhance trial demo data content and
provisioning to light up richer
scenarios <ongoing>
• Deliver deeper dives into each
application scenario
• Enable Operations in TSP
environments
• Assess broader ecosystem enablement
• POC for LiveDrive
• Enable broader ecosystem
• Enhance trial demo data content and
provisioning to light up richer
scenarios <ongoing>
• Launch LiveDrive to internal audience
• Introduce pre-trial overview
experiences on web that drive
engagement
• Partner with Industry teams to deliver
industry specific scenarios inclusive of
Dynamics 365 services.
Drive unification of our demo scenarios and alignment on delivery mechanisms to
• showcase integrated business value scenarios and
• drive scale across our field, partner and customer channels
Offline: enable non-technical sellers (AE, SSP, PSE, ISS) to showcase integrated scenarios with demo companions
On demand: enable field and partners to provision demo tenants using demos.microsoft.com and provision immersive experiences with CIE
Always On: enable TSPs with perpetual demo tenants managed and maintained by engineering and enable engagement at scale with MTC’s
Objective
Current State
Phase Qualify Lead Develop Strategy Present Value Prove Value
Definition • Deliver early stage overview
content on the web to support the
digital customer journey
• Enable sellers to have conversations
with customers about our capabilities
to drive deeper engagement
• Engage customers with specific
demonstration scenarios to illustrate our
horizontal and vertical solutions
• Enable TSP’s to build custom
demonstrations inclusive of all
Dynamics 365 services to deliver
depth in their engagement with
customers.
Promises • Present customers with
demonstration experiences to
educate and drive engagement
early in the journey with no barrier
to entry
• Deliver “One Microsoft” demonstration
experiences of Dynamics 365 and
complimentary MSFT services
• Ensure latest Dynamics 365 capabilities
showcased in MTC
• Engage customers with immersive
overviews of our capabilities
• Empower field and partners to create
demonstration environments experiences
• Engineering managed TSP demo
environments inclusive of all
Dynamics 365 and complimentary
Microsoft services
• Early access to new capabilities
Content • TestDrive experience • Dynamics 365 for Sales
• Dynamics 365 for Customer + Field
Service
• Dynamics 365 for Operations +
PowerApps/Flow
• Dynamics 365 MTC demonstration
• Microsoft Demos site
• TSP demo environments
Timing • Q4 FY17 • Available Now
• Quarterly refresh of demo content
• Available Now
• Quarterly refresh of demo content
• Available Now
Role • Customer • AE, ISS, SSP, PSE • SSP, MTC TA, TSP • TSP
What does
success look
like?
• Increased engagement
• Increase trial conversion %
• Increased engagement • Increased engagement (MTC)
• Influenced pipeline (MTC)
• Increased engagement (usage)
• Increased adoption and usage
Microsoft Dynamics 365 Demo Guidance
LIVE FROM
MTC ZEROWorldwide commercial business
Microsoft Technology Centers
MTC Worldwide Locations
Microsoft Technology Centers
Digital Transformation
Today’s Dynamics 365 demonstration
During our session we are going to look at how
Dynamics 365 has reimagined the way we sell,
distribute and service high end electronics to
customers.
When fulfilling orders I
need to have a 360 view
of all front office and back
office activities
Intelligence enables us to increase
operational excellency in
everything from planning an order,
to inventory management, to
packing and shipping the order
My unique business
processes are tailored into
purpose built apps which
enable us to have a
competitive advantage
When fulfilling orders I
need to have a 360 view
of all front office and back
office activities
Intelligence enables us to increase
operational excellency in
everything from planning an order,
to inventory management, to
packing and shipping the order
My unique business
processes are tailored into
purpose built apps which
enable us to have a
competitive advantage
Common application platform: PowerApps, Microsoft Flow, Common Data Service
Microsoft AppSource
Microsoft Dynamics 365
Productive AdaptableIntelligentPurpose-built
Enhanced Omni-Channel Engagement Seamless and contextual escalation to Chat, Co-browse, Voice/Video
CaféX Live Assist
Contextual channel switching
with real-time voice, video & IM
communications
Co-browse / screen share
across browsers/devices
Integrated with Dynamics 365
knowledge and portals
Immersive agent experience in
USD and Web Client
Push helpful documentation,
images & video
One-way or two-way video
support (OTT)
https://support.liveassistfor365.com
What is Social Selling Assistant?
Why use Social Selling Assistant?
Salespeople who exceed quota
share 23%more content each month on social media
75% of B2B
buyers are influenced by information found on social media
78% of
salespeople using social media perform better than their peers
Sources: “How Can LinkedIn Help You Beat Your Number?”, 2013, LinkedIn; Digital Transformation: Social Selling Research, Insights, and Best Practices”, 2015, Dell; “Study: 78% of Salespeople Using Social Media Outsell Their Peers”, 2013, Forbes; “State of Sales in 2016”, LinkedIn
How do we do it?Our approach: Personalized smart recommendations requiring minimal time commitment.
What's available now? What's next?
Customer reference – HHP Berlin
“The world is changing: existing customers are interested in new topics next to their traditional ones, and
potential customers are looking for services we offer. With the launch of the Social Selling assistant, we
empower every employee to share recommended and most relevant posts to their own Social Media
network. Posts are … tweets from our HHP Berlin Twitter handle, or online news articles about a topic we are
leading in, like fire prevention. Our employees use the daily way to the office to check the Social Selling
assistant on new posts, which they share then e.g. on LinkedIn. We love this easy way to gain media
coverage, and to help to promote our highly skilled workforce as a trusted advisor.
Like that, customers and leads within our network know about our projects, new offerings and about industry
trends - in which we can help them.“
- Stefan Truthän, CEO
Where can I find it?
AppSource
Additional Microsoft Social Engagement resources
MSE Yammer Group
What’s New
Infopedia site
MSE trial/demo instance
Remember: MSE is included with Dynamics 365 Plan 1 or any Plan 1 Application (Sales, Customer Service, Field Service, Project Service Automation) subscription at no extra cost.
Dynamics 365 Hub
Dynamics 365 Infopedia Page: here
(new format to launch early April 2017)