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Copyright Aaron J. Shenhar, 2012 www.splwin.com
PMI Memphis PDD Keynote Presentation
The Next Generation of PM
Leading Strategic Projects and Having Fun
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Strategic Project Leadership®
Achieving Business Results In an
Aaron J. Shenhar, Ph.D.Professor of Project and Technology Management
CEO, The SPL Group and TLI
Tel: (201) 323-3246, E-mail: [email protected], and Changing World
Next Generationof
Project Management?
Achieving Business Results
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Operations
Projects
1800s
Agricultural society
1900s
Industrial society
2000s
Information society
Time Industries,Companies,Society
The Increasing Share of Projects
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Most Projects
Don’t Make it
But…
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
The Story of Two Modern Projects
Boeing 787Airbus A380
Copyright Aaron J. Shenhar, 2012 www.splwin.com
The Challenge and Opportunity
Importance Weakness Neglect Opportunity
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Most Projects
Don’t Make it
Why?
But…
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Is it the Project Manager?
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Is it the Tools?
INTD
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Existing PM Knowledge:
What do the Books Say?
If you do everything by the Book,
will your Project be Successful?
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Rate of Growth
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Why Projects Don’t Make it?
�Traditional PM insufficient:
»Focused on meeting time and budget
»Don’t deal with changes & differences
»Don’t deal with business aspects
»Don’t deal with team leadership
�PM is 80% art and 20% science.
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Project Management
as a
Science and an Art
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
20% Science
80% Art
It is Time to Turn the
Art of Project Management into Science
WBS, Gantt, PERT,
CPM, PMBOK, ….
WBS, Gantt, PERT,
CPM, PMBOK, ….
Uncertainty, Change,
Context, Flexibility,
Business Focus,
Strategy, Motivation,
Leadership, Inspiration,
Integrity, Trust,
Communication, …
Uncertainty, Change,
Context, Flexibility,
Business Focus,
Strategy, Motivation,
Leadership, Inspiration,
Integrity, Trust,
Communication, …
Current
PerspectiveOur Work
Copyright Aaron J. Shenhar, 2012 www.splwin.com
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
How to Move the
Science of Project Management
to the Next Level:
Filling-in the Gaps
Copyright Aaron J. Shenhar, 2012 www.splwin.com
The Responsibility of the
Project Leader
(Why we do Projects?)
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Taurus 1
Taurus 2
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Next Paradigm of PMHow do we see a project?
Traditional Project
Management
A collection of activities
that need to be completed
on time and budget
Strategic Project
Leadership®
An organizational process
that needs to achieve
business results
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Strategic Project Leadership®
The New Approach
� Projects are Done for Business Results
� You are the Leader, and Responsible for Project Business Results
� You are a Mini CEO!
� Combine strategic, operational, and human sides of project leadership, and dynamically adapt them to the specific context
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Strategic Project Leadership®
The New Science of PM
Business Focus
Business Focus
Visionary LeadershipVisionary
Leadership
Dynamic Adaptation
Dynamic Adaptation
Traditional PM
Traditional PM
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
What the PM Discipline Says?
What is the Reality?
What’s Missing?
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Traditional Project Management
Budget
Time
Scope
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Sydney Opera House
Los Angeles Subway
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Traditional Project Management
Budget
Time
Scope
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Project SuccessProject Success
EfficiencyEfficiency
CustomerCustomerBusinessBusiness
FutureFuture
TeamTeam
Project Success is Multidimensional
Copyright Aaron J. Shenhar, 2012 www.splwin.com
� Project Requirements
� Commitments
� Resources
� Strategy
� Spirit
� Organization
� Processes
� Tools
The SPL Strategic Assets
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
� Project Requirements
� Commitments
� Resources
� Strategy
� Spirit
� Organization
� Processes
� Tools
The SPL Strategic Assets
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Project Strategy:
The Missing Link
Project Strategy
Implementation
Project Plan
Business Strategy
The Missing Link
Project Strategy:
What to do and How to do it - to achieve the highest Competitive Advantage and the best Valuefrom the project
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Strategy Components
Business Objective
Strategic Focus
Project Definition
Product
Project
Success and Failure Criteria
Product Definition
Competitive Advantage/Value
Why would the customer buy?
Business Background
Strategic Idea
Copyright Aaron J. Shenhar, 2012 www.splwin.com
� Project Requirements
� Commitments
� Resources
� Strategy
� Spirit
� Organization
� Processes
� Tools
The SPL Strategic Assets
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Project Spirit
Vision
Symbols
Social Activities
Values
Excitement
Motivation
Behavior
Attitude
Team
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Project Leadership Through Spirit and Vision
�Vision: � Exciting expression of goals & expectations � Motto – Is often part of a Vision
� Examples: » BMW – “A muscular car that wants to be driven!”» 3M – “Sticks Around”» “The Beam of Life.”» “Free to Kiss.”
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Building Your Project Spirit
� Exciting Vision
� Defining the Right Project’s Values
� Symbols, Which Articulate the Vision
� Social Activities
Copyright Aaron J. Shenhar, 2012 www.splwin.com
� Project Requirements
� Commitments
� Resources
� Strategy
� Spirit
� Organization
� Processes
� Tools
The SPL Strategic Assets
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Adaptive Project Organization and Process
(One Size Does Not Fit All)
Copyright Aaron J. Shenhar, 2012 www.splwin.com
Projects Differ Based on:
� Project Objectives/Goals
� Uncertainty
� Complexity
� Constraints
� Environment
» …
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Initiation Planning Execution Transition
Revise Requirements Revise Plans
Revise Design
Classical Project Phases
Copyright Aaron J. Shenhar, 2012 www.splwin.com
NoveltyComplexity
Technology
Pace
The Project Diamond
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Pace
Novelty
Technology
Complexity
Later design freezeMore design cycles
Complex organizationFormality
AutonomyTime control
Less market dataLater requirement freezeMore requirement cycles
The Impact of the NTCP Dimensions on Project Management
Copyright Aaron J. Shenhar, 2012 www.splwin.com
The Story of Two Modern Projects
Boeing 787Airbus A380
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Copyright Aaron J. Shenhar, 2012 www.splwin.comThe 787 Project
Array System Assembly
Complexity
Novelty
Technology
Pace
Derivative Platform NTM NTW
Super-High Tech
High-Tech
Medium-Tech
Low-Tech
Regular
Fast/ Competitive
Time-Critical
Blitz
Dr = (Pl, HT, Ar, -)Da = (Pl, MT, Sy, -)
Required style
Actual style
Copyright Aaron J. Shenhar, 2012 www.splwin.com
� Project Requirements
� Commitments
� Resources
� Strategy
� Spirit
� Organization
� Processes
� Tools
The SPL Strategic Assets
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Strategic Project Leadership®
The New Science of PM
Business Focus
Business Focus
Visionary LeadershipVisionary
Leadership
Dynamic Adaptation
Dynamic Adaptation
Traditional PM
Traditional PM
Copyright Aaron J. Shenhar, 2012 www.splwin.com
The Value of Strategic Project Leadership®
Implementing SPL will help you:
» Improve Your Project Efficiency – Complete your
project on time and budget
» Achieve Better Business Results – Create
competitive advantage and win in the
marketplace
» Inspire your team and have fun
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Copyright Aaron J. Shenhar, 2012 www.splwin.com
Copyright Aaron J. Shenhar, 2012 www.splwin.com
The SPL Programs
� The SPL Experience – 3 Day Workshop – 26 PDUs
» Strategic Project Leader® Certificate
� The SPL Principles – One-Day Executive Seminar – 8 PDUs
� Mastering Project Leadership & Politics – 2 Days – 16 PDUs
� Next Programs: Right After PMI NA Congress, Oct. 2012
» NYC – 10, 2012; Orlando 12, 2012; Wash. DC – 1, 2013