Diva Marketing Mini Case Interview
Pinterest Sweepstakes: Microsoft Hardware Mouse Designs And Colors
© 2012 BloombergMarketing
Pinterest Contest: Product Design Launch
Microsoft – Mini Case Study
“Since we had such great artists that designed amazing art on our mice,
Pinterest proved to be a great vehicle to promote this initiative.” BJ O’Hare Social Media Lead for the Microsoft Hardware Team
Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
Pinterest Contest: Product Design Launch
Microsoft – Case Study
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Why Pinterest • New mouse designs expressive and appeal to people looking for ways to personalize their everyday life. • Use Microsoft designer mouse pins to “decorate” boards Goals • Generate awareness of the new colors and artist designs through engagement with an audience • Increase followers of Microsoft boards • Generate repins Awareness •Microsoft social networks: Facebook, Twitter, blogs, TechTuesday tweet chat (#winchat/@windows)
Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
Pinterest Contest: Product Design Launch Microsoft – Case Study
Engagement Tactic • Added new images every few are fresh pins for people to use Research Analysis
• Designs vs color images pinned • Rerepinning the contest pin • Pin & board descriptors • Group of images vs single item images • Product images vs lifestyle images.
Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
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Toby Bloomberg
Divamarketingblog.com @tobydiva pinterest.com/tobydiva
Read the full interview with BJ O’Hare , Microsoft Hardware Social Media Lead on Diva Marketing http://bit.ly/JMrT3K
© 2012 BloombergMarketing
Bloomberg Marketing Social Media For Business