Diva Marketing Mini Case Interview

Pinterest Sweepstakes: Microsoft Hardware Mouse Designs And Colors

© 2012 BloombergMarketing

Pinterest Contest: Product Design Launch

Microsoft – Mini Case Study

“Since we had such great artists that designed amazing art on our mice,

Pinterest proved to be a great vehicle to promote this initiative.” BJ O’Hare Social Media Lead for the Microsoft Hardware Team

Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing

Pinterest Contest: Product Design Launch

Microsoft – Case Study

“

Why Pinterest • New mouse designs expressive and appeal to people looking for ways to personalize their everyday life. • Use Microsoft designer mouse pins to “decorate” boards Goals • Generate awareness of the new colors and artist designs through engagement with an audience • Increase followers of Microsoft boards • Generate repins Awareness •Microsoft social networks: Facebook, Twitter, blogs, TechTuesday tweet chat (#winchat/@windows)

Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing

Pinterest Contest: Product Design Launch Microsoft – Case Study

Engagement Tactic • Added new images every few are fresh pins for people to use Research Analysis

• Designs vs color images pinned • Rerepinning the contest pin • Pin & board descriptors • Group of images vs single item images • Product images vs lifestyle images.

Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing

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Toby Bloomberg

Divamarketingblog.com @tobydiva pinterest.com/tobydiva

Read the full interview with BJ O’Hare , Microsoft Hardware Social Media Lead on Diva Marketing http://bit.ly/JMrT3K

© 2012 BloombergMarketing

Bloomberg Marketing Social Media For Business