Pimp My Tee "You design it, we Pimp it."
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CONTENTS•Messaging Recap• Personas Recap• Information Architecture•Wireframes• Creative Big Idea•Mood Boards• Creative Executions
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MESSAGING RECAP• Overview: At Fourth and South Street in Philadelphia, Pimp My
Tee opened in April of 2009, offering a unique retail experience for T-shirt wearers of all ages, races, genders and sizes.
• Brand Challenges: The main challenge Pimp My Tee faces is its lack of awareness in the online custom clothing. On top of that, Pimp my tee lacks interactivity and a presents outside of Philadelphia.
• Position & Strategy: To create a user friendly online community that will be the first choice for anyone looking to stand out, stay fresh and fly.
Web Page
PERSONAS RECAP
Brian “B-Boy” Peters
Gotta find a bomb outfit, needs to be one of a kind
Dances as a hobbySneaker collectorPlays videogames
Goes to parties
“Philles All Day” Williams
Needs a new Phillies tee before the game
Watches baseball regularlyGoes to the Phillies games
whenever she canLikes custom Phillies gear
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TACTICS AND SUCCESSMEASURES
Tatics
• Create a one of a kind presence – In and outside of the store– One that will connect with their
users– Returning customers will become eligible for deals and discounts– Members can also create content and be rewarded when their
content is used
Success Measures
• Pimp My Tee must keep their customers loyal
- Users must come back to Pimp my Tee
- Achievable by guaranteeing them a one of a kind custom shirt
- Minutes per view is key- Too complex of a site, the less
items ordered
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INFORMATION ARCHITECTURE
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Home page wire frame
PIMP MY TEE COMMUNITYWIRE FRAME
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Creative Big Idea• We want to be more than just a
customization shop. • We want users to come together and
share ideas. • We want them to be their own artist.
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MoodBoard
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Home Page
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Moodboard 2
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Homepage 2
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Member Page
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Community Page
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Pimp it Out
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Traemackoulious• Keisha Woodson• Ahkeem Smith• Ryan Mackey• Erik Escalante
Thank You