Wake up and PayAttention to
the Coffee
6 coffee visits
3 Starbuck locations
3 Independent Coffee Houses
Do well-stocked shelves matter?
Hmmm...
How does a crowded store affect the experience?
Natural lighting is inviting
or not
Insights:
• It’s not about the coffee
• It’s not about the food
• It’s about the experience
Opportunity
• There is a market for providing small coffee shops with good interior design that would have a positive impact on gross sales and customer retention.
John RogersCoffee Lover
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