Paying Attention

Creativity Assignment

Adithya Gunasekar

Store 1

Store 1

• Did not feel like visiting this store

• Not well arranged

• Food items & toilet brush were kept together

• Store keeper gives the products

• Similar products were kept so close together that customers got confused

• The store was not attractive

Store 2

Store 2

• This is a bigger store with a variety of products

• Customers purchased large quantities

• Offered discounts

• Well maintained

• Attracted customers to stay longer

• The colors of the store are not very attractive

• Awards of the store persons were put on display

Store 3

Store 3

• Smaller store

• Owner of the shop is the only salesperson

• The products were properly displayed

• Frequently selling and Impulse products were kept at a hand’s reach(Biscuits)

• Products which were rarely bought were kept at the top (cooking oil, Antiseptic Liquid)

• Outer Boards were sponsored by companies

• Products kept in the display were unattractive

• Some products were not at all visible

• Customer has to specify a product which he has in mind

Overall view

• The stores here don’t let the customers to feel the product

• Many stores are very small & carry very little assortment

• The Store owners are rude

• Big stores are visited only by customers with high income

• Big stores are very few & they don’t provide credit

• Most customers come to stores to buy and not to window shop

• Customers crowd the stores whenever there is a discount or sale

• Most stores are not attractive enough

• A customer spends very little time

Thank U