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www.jpattonassociates.com!!!3780!Saddleback!Road,!Park!City,!UT,!84098,!USA!!!+1!801!910E7908!!

Passionate)Product)Ownership)Using)product)design)and)agile)thinking)to)create)great)products)

Passionate!Product!Ownership!is!a!Certified!Scrum!Product!Ownership!course!that!blends!solid!product!management,!user!experience!design,!and!design!thinking!into!a!collaborative!teamEbased!approach!to!Scrum!product!ownership.!!!

That’s!a!mouthful!of!jargon.!!But!what’s!important!to!know!is!that!this!isn’t!just!a!course!about!filling!the!product!ownership!role!in!Scrum.!!It’s!a!course!that!teaches!the!practices!you!and!your!team!needs!to!create!successful!products.!!!

An)approach)to)successful)product)ownership)Product(ownership(is(one(of(the(most(critical(and(most(difficult(roles(in(an(agile(process.(((

Too!often!organizations!adopting!agile!approaches!and!Scrum!are!lead!to!believe!a!single!person!in!a!product!owner!role!is!responsible!making!all!the!decisions!about!the!product!down!to!the!last!detail.!!The!result!is!stressed!overworked!product!owner!that’s!become!a!bottleneck!for!everyone!else!in!the!organization.!!Others!with!critical!input!and!valuable!skills!are!often!shut!out!of!the!process.!!In!the!end!the!product!being!built!gets!worse,!and!people!in!the!company!are!less!happy!than!ever!before.!

But!that’s!not!the!way!agile!development!is!supposed!to!work.!!This!class!is!about!an!approach!to!agile!product!ownership!that!does.!!!!

Broaden(Product(Ownership(A!great!product!is!valuable!to!your!organization!and!the!customers!who!buy!it,!usable!to!the!people!who’ll!use!it,!and!feasible!to!build!given!the!tools!and!time!available.!!An!affective!product!owner!is!responsible!for!discovering!that!valuable,!usable,!and!feasible!product,!feature,!or!enhancement.!!!

The(biggest(mistake(organizations(make(implementing(Scrum(and(agile(processes(is(assuming(a(single(product(owner(working(alone(can(possess(all(the(knowledge(and(satisfy(all(the(demands(of(product(ownership.(((

In!this!course!we’ll!teach!a!teamEbased!approach!to!product!ownership!where!a!product!owner!leads!a!small!discovery!team!that!includes!the!roles!and!skills!necessary!to!create!a!great!product.!

Who(should(attend(this(course?(" Product0managers,!business0stakeholders,!and!product0marketing0professionals:!to!understand!the!

practices!that!lead!to!valuable!products!" User0experience0practitioners,!and!business0analysts:!to!understand!the!practices!that!lead!to!usable!and!

desirable!products!" Senior0engineers:!to!understand!the!practices!that!lead!to!feasible!products!" Project0managers,!Scrum0Masters,!and0agile0coaches:!to!understand!how!to!guide!successful!product!

discovery!and!delivery!!



Add(effective(product(discovery((The(simple(Scrum(Framework(is(an(effective(product(delivery(approach,(but(the(hardest(part(of(software(development(is(figuring(out(exactly(what(to(deliver.(

In!this!course!you’ll!learn!the!goals!and!activities!of!product!discovery.!!You’ll!learn!to!use!a!dualEtrack!approach!to!development!where!a!discovery!track!is!used!to!guide!rapid!learning,!and!a!delivery!track!is!used!to!guide!rapid!delivery!of!validated!product!solutions.!

Use(effective(product(design(concepts(and(practices(To!engage!in!effective!collaborative!product!discovery!work!you’ll!learn!practices!that!blend!the!best!of!agile,!lean,!and!user!experience!thinking.!!These!practices!allow!small!teams!to!engage!in!faster!more!collaborative!product!design!and!validation.!!!

You’ll!learn:!!" Lean!Startup!and!Validated!Learning!!" Design!Thinking!" Workshop!facilitation!and!card!modeling!" Lightweight!persona!sketching!

" User!story!mapping!" Collaborative!design!sketching!" Paper!prototyping!and!testing!" Techniques!for!finding!a!minimal!viable!product!

(MVP)!in!a!large!product!release!

Expect)to)get)your)hands)dirty)You!won’t!spend!time!dozing!to!PowerPoint!slides.!!You’ll!be!up!and!moving!and!getting!handsEon!experience!working!in!a!small!collaborative!group.!!Along!the!way!you’ll!learn:!" Effective!approaches!to!small!team!

collaborative!work!" Workshop!facilitation!" Techniques!for!working!quickly!using!

lightweight!card!modeling!

Take)away)material)that)helps)you)keep)learning)!In!two!days!you’ll!be!exposed!to!a!huge!number!of!concepts!and!practices,!but!as!you!start!to!make!use!of!them!you’ll!need!more.!!Printed!articles,!handouts,!quickEreference!guides!and!the!best!available!book!on!product!management!help!you!continue!learning!long!after!the!class.!

TakeEhome!material!includes:!" Electronic!access!to!slides!and!articles!used!in!the!training!

and!190!pages!of!supporting!handouts!giving!full!description!and!advanced!discussion!on!concepts!and!practices!taught!

" Quick!reference!guides!that!distill!practices!to!a!single!2Esided!page!of!simple!instruction!

Scrum)Certified)This!course!contains!all!the!necessary!instruction!to!qualify!participants!for!Scrum!Product!Owner!Certification.!The!certification!is!given!and!the!status!maintained!by!the!Scrum!Alliance!(www.scrumalliance.org).!!To!receive!the!certification,!the!student!need!only!attend!the!course.!!!

Discovery DeliveryUse$discovery$to$answer$big$ques4ons:• Will$they$buy$and/or$adopt$the$product?

• Can$they$use$it?• Can$we$build$it?• How$will$we$break$up$and$schedule$the$work?

Use$delivery$to$execute:• Plan$the$details• Design,$develop,$$and$test

• Measure$development$speed

• Evaluate$progress• Evaluate$quality



Course)objectives)and)outline)It’s!our!primary!goal!that:!

You(successfully(apply(collaborative(techniques(to(make(great(products.(While!this!course!covers!the!details0you’ll0need0to0fulfill0or0support0the0Scrum0Product0Owner0role,!we!believe!that!understanding!the!role!and!its!requirements!isn’t!enough!to!be!successful.!!In!this!course!you’ll!engage!in!a!process!simulation!that!models!a!different!way!of!working;!a!way!that!emphasizes!working!collaboratively!with!others!using!a!userEcentric!product!design!approach.!!At!the!end!of!this!course!you’ll!be!able!to:!

• Envision(and(describe(the(dayCtoCday(work(practice(of(a(Product(Owner(and(a(Product(Discovery(Team(

• Draw(from(a(variety(of(userCexperience(and(lean(product(design(principles(and(practices(to(support(your(product(discovery(and(design(work(

• Implement(effective(collaborative(practices(that(focus(on(shared(understanding(and(shared(ownership(of(your(products(

Course(Topics(

Agile,(Scrum,(&(Product(Ownership(" Agile!origins!and!values!" The!essential!Scrum!Process!Framework!" Product!ownership!practice!that!wraps!the!Scrum!

framework!" Dual!track!development!

Product(discovery(" Collaboration,!card!modeling,!and!shared!

understanding!" Design!thinking!!" Lean!startup’s!validated!learning!

User(stories(and(story(mapping(" Story!essentials!" Story!Mapping!" Identifying!minimal!viable!product!releases!using!

a!map!

Framing(product(opportunities(" Output,!outcome,!and!impact!" Opportunity!assessment!!" Product!scorecards!

User(empathy(" Audience!segmentation!" Persona!sketching!" Mapping!user!journeys!" User!research!" Defining!problems!to!focus!solution!design!

Solution(design(" Ideation!" Design!sketching!" Mapping!solutions!" Prototyping!and!testing!solutions!

Planning(and(delivery(" Budgeting!releases!and!estimating!stories!" Strategies!for!on!time!delivery!" The!story!funnel!from!backlog!to!delivery!" Workshopping!stories!with!the!team!

Evaluating(your(process(" Quality!based!process!assessment!

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