Partnership Direction September 20101
CreaJeunes:
creation
of
entreprises
by youth of
the suburban
areas
Partnership Direction September 20102
CREAJEUNES OBJECTIVES-1000 young entrepreuneurs trained by the program 2010
-13 sites- 350 entreprises created
WHY?To encourage the economical insertion of suburban youth desiring to create their own
entreprise
HOW?Providing the technical
assistance and financing its beneficiaries
A dedicated program for youth : CreaJeunes
Partnership Direction September 20103
Suburban youth : A dynamic public without an adapted program
Situation in the suburbs (national average)
42% of young people aged 15 to 24 years-old are
unemployed
If - 25 years-old they cannot beneficiate of the
welfare system
they lack of the funds and the network needed
there is no national program flexible enough to
answer to the demand
But nevertheless :
60% of them want to start their own business !
Partnership Direction September 20104
Adie’s answer : CreaJeunes
2 Objectives :
Provide a training : free business services adapted to
their profile and group coaching, ensuring learning
through action.
It is complemented by interactive teaching, focused on
raising self-confidence, practical knowledge of the
economy and immersion in entreprise.
Finance the launch of the activity :
•a 150 € scholarship for
expenses connected with
the preparation the project
•Adie’s microcredit
(if the bank refuse) up to 6 000€
•a start-up grant
Partnership Direction September 20105
Public and cities
WHERE ?In 12 Cities
Bordeaux Lyon Marseille Toulouse Lille/Roubaix/Tourcoing Saint-Denis (Paris suburb) Amiens / Creil Paris Poitiers Nice Fort de France Strasbourg
WHO ?
Young people between 18 and 32 years living in priority in the suburbsEspecially young girls
CréaJeunes program in Amiens
Partnership Direction September 20106
Positive first results
more than 817 young people beneficiated from this
program since 2008, 497 in 2009 + 60% are less than 26 years-old, + 45% are women (VS 40% at a nationale level) nearly 33% are creating their entreprise 164 buisnesses created (among youth which have leave for more than 10 months)
various activities
Créajeunes Adie nationale
average
Sedentary trade 32% 18% Services 31% 23% Catering 11% 5%
Partnership Direction September 20108
Large-scale advertising campaign
Adie had to intensify its communication action in order
to reach more young, to make CréaJeunes program known 7 communication representatives were hired for 2 months
to develop local communication action, for instance:
- fashion shows with
young entrepreuneurs,
- participation to local
events: sports club…
- direct doorstep
information,
-communication with the
local media ….A new blog was created www.devienstonboss.skyrock.com
21 000 visitors
Partnership Direction September 201012
2010: new sites and planning
6 new implantations in 2010:
- Nice - Strasbourg
- Fort de France - Grenoble
- Poitiers - Paris
the 1st promotions in those cities will start in May 2010
they aim at training 50 young entrepreuneurs each in 2010
the recruitments of the persons in charge of site are finalized
the teams of volunteers begin to be recruited
pursuit of the national program evaluation-Economic School of Paris
CREAJEUNES OBJECTIVE -1000 young entrepreuneurs trained
-13 sites- 350 entreprises created