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Partnership Direction September 2010 1 CreaJeunes: creation of entreprises by youth of the suburban areas

Partnership DirectionSeptember 2010 1 CreaJeunes: creation of entreprises by youth of the suburban areas

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Partnership Direction September 20101

CreaJeunes:

creation

of

entreprises

by youth of

the suburban

areas

Partnership Direction September 20102

CREAJEUNES OBJECTIVES-1000 young entrepreuneurs trained by the program 2010

-13 sites- 350 entreprises created

WHY?To encourage the economical insertion of suburban youth desiring to create their own

entreprise

HOW?Providing the technical

assistance and financing its beneficiaries

A dedicated program for youth : CreaJeunes 

Partnership Direction September 20103

Suburban youth : A dynamic public without an adapted program

Situation in the suburbs (national average)

42% of young people aged 15 to 24 years-old are

unemployed

If - 25 years-old they cannot beneficiate of the

welfare system

they lack of the funds and the network needed

there is no national program flexible enough to

answer to the demand

But nevertheless :

60% of them want to start their own business !

Partnership Direction September 20104

Adie’s answer : CreaJeunes

2 Objectives :

Provide a training : free business services adapted to

their profile and group coaching, ensuring learning

through action.

It is complemented by interactive teaching, focused on

raising self-confidence, practical knowledge of the

economy and immersion in entreprise.

Finance the launch of the activity :

•a 150 € scholarship for

expenses connected with

the preparation the project

•Adie’s microcredit

(if the bank refuse) up to 6 000€

•a start-up grant

Partnership Direction September 20105

Public and cities

WHERE ?In 12 Cities

Bordeaux Lyon Marseille Toulouse Lille/Roubaix/Tourcoing Saint-Denis (Paris suburb) Amiens / Creil Paris Poitiers Nice Fort de France Strasbourg

WHO ?

Young people between 18 and 32 years living in priority in the suburbsEspecially young girls

CréaJeunes program in Amiens

Partnership Direction September 20106

Positive first results

more than 817 young people beneficiated from this

program since 2008, 497 in 2009 + 60% are less than 26 years-old, + 45% are women (VS 40% at a nationale level) nearly 33% are creating their entreprise 164 buisnesses created (among youth which have leave for more than 10 months)

various activities

Créajeunes Adie nationale

average

Sedentary trade 32% 18% Services 31% 23% Catering 11% 5%

Partnership Direction September 20107

Who are they?

What do they do after CreaJeunes?

Partnership Direction September 20108

Large-scale advertising campaign

Adie had to intensify its communication action in order

to reach more young, to make CréaJeunes program known 7 communication representatives were hired for 2 months

to develop local communication action, for instance:

- fashion shows with

young entrepreuneurs,

- participation to local

events: sports club…

- direct doorstep

information,

-communication with the

local media ….A new blog was created www.devienstonboss.skyrock.com

21 000 visitors

Partnership Direction September 20109

Partnership Direction September 201010

2010: a new curricula

Partnership Direction September 201011

2010: a new curricula

Partnership Direction September 201012

2010: new sites and planning

6 new implantations in 2010:

- Nice - Strasbourg

- Fort de France - Grenoble

- Poitiers - Paris

the 1st promotions in those cities will start in May 2010

they aim at training 50 young entrepreuneurs each in 2010

the recruitments of the persons in charge of site are finalized

the teams of volunteers begin to be recruited

pursuit of the national program evaluation-Economic School of Paris

CREAJEUNES OBJECTIVE -1000 young entrepreuneurs trained

-13 sites- 350 entreprises created

Edith DAURIER

In charge of Entreprises an

Fundations

partnership

01 49 33 59 60

www.adie.org

Microcredit to start your own business !

Valérie RODRIGUEZ

CréaJeunes responsible

01 49 33 59 41