PRODUCT LAUNCH

Sandip Kumar (11664)Umbreen Gul Abro (14518)Syed Arif Ali Shah (7922)Oseeb ur Rahman (8175)Rehan Mujeeb (10724)

Alternative Energy System

INTRODUCTION

•Back ground/ scenario •Mission•Vision•Objective

MARKET

•Environment [S-W-O-T analysis ]•Size•Geographic Location•Demographics•Psychographics

DESIGN

•Size•Shape•Weight•Color•Packaging-OUT SOURCE

POSITIONING

• Slogan(BIJLI AYE YA NA AYE, HAMARA DHOL BAJAY GA)

(BIJLI AYE YA NA AYE, HAMARA DHOL BAJAY GA)

TIMING

•Immediate need•Introduction stage of PLC•PLC introductory stage

PRODUCT LINE/ PRODUCT MIX

•Width •Length•Depth/ version moods•Consistency

MARKETING MIX

•Product-Make/Buy,Levels of Product•Price•Placement•Promotion-(PRINT AD & TVC)•Physical distribution-Ware House, Website, Delivery & Installation •People-Target market•Packaging

MANAGEMENT INFLLUENCE

COMPETITION

Partners in progress

FINANCE

•RESOURCES• COST