Scalable eCommerce Platform Solutions
WEBINAR: May 25, 2016 1
Oracle Commerce as a Secure, Scalable Hybrid Cloud ServiceWEBINARMay 25, 2016
Scalable eCommerce Platform Solutions
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Agenda
PART IThe case for cloud deployment of omni-channel commerceBy Greg Girard, Program Director, IDC Retail Insights
PART IIHybrid cloud design for agility, security & performanceBy Victoria Livschitz, Founder and CTO, Grid Dynamics
PART IIIFujitsu technology in retailBy Ferhat Hatay, Strategy and Innovation, Fujitsu
Scalable eCommerce Platform Solutions
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PART IThe Case for Cloud Deployment Of Omni-Channel Commerce
Greg GirardProgram DirectorIDC Retail Insights
Scalable eCommerce Platform Solutions
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Keys to Success▪Omni-experiences▪Profitable Loyalty▪Backend Efficiency
Drivers▪Digital Transformation▪Demanding Consumer▪Confidence in Cloud
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Industry Dynamics▪Globalization▪Economic Concerns▪Amazon Effect
New Business Models▪Uber and Airbnb▪IoT, 3D Printing▪Experience as Luxury
Omni-Channel Imperative
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ITSimplicityUsability
SupportabilityAdaptability
De-Risk the Future!!
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Omni- Channel Imperative
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▪By 2016, 75% of Born-Digital Retailers Don't Even Consider Omni-Channel Commerce Platforms That Aren't Cloud-Based and Fundamentally Mobile
▪By 2017, Fully Integrated Omni-Commerce Platforms
Get Selected Two Times More Than Platforms That Require "Custom" Integration
IDC FutureScape: Worldwide Retail 2016 Predictions, November 2015 © IDC Visit us at IDC.com and follow us on Twitter: @IDC
Two Omni-Channel Commerce Predictions
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For tier one retailers omni-channel commerce IT inefficiencies can
throttle innovation by 50%
or more!
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Scalable eCommerce Platform Solutions
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Retailers have very good reasons for moving omni-channel commerce and more to the cloud
Innovation, stability, security, digital transformation, performance drive shift to cloud
Source: CloudView Survey, IDC, January, 2016 © IDC Visit us at IDC.com and follow us on Twitter: @IDC
Scalable eCommerce Platform Solutions
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50% of retailers’ cloud strategies fall into the lowest two levels of maturity
▪ Ad hoc – isolated pilots and validation
▪ Opportunistic – driven in isolation, no shared resources
▪ Repeatable – consistent reuse of best practices and resources
▪ Managed – widespread use, proactive business and IT leadership
▪ Optimized – broadly implemented Cloud first strategy clearly driving business outcomes
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Scalable eCommerce Platform Solutions
WEBINAR: May 25, 2016 10
Widespread risk: Immature skills, processes, technologies, and tools
Source: CloudView Survey, IDC, January, 2016© IDC Visit us at IDC.com and follow us on Twitter: @IDC
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Important Achievable Drivers
Source: CloudView Survey, IDC, January, 2016 © IDC Visit us at IDC.com and follow us on Twitter: @IDC
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The Hybrid Cloud E-Commerce Option
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
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PART IIHybrid Cloud Design for Agility, Security and Performance
Victoria LivschitzFounder and CTO
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WEBINAR: May 25, 2016 14
About Grid Dynamics
• Grid Dynamics is an engineering services company for tier-1 digital and omni-channel retailers. A pioneer in enterprise cloud, big data and devops since 2006.
• Known for transformative, mission-critical cloud solutions. Our customers include 4 out of top 10 U.S. retailers. We have never had an outage during peak loads.
• Headquartered in Silicon Valley, with offices throughout USA and offshore development centers in Eastern Europe.
Scalable eCommerce Platform Solutions
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Top 10 Challenges of ATG “Cloudification”
5. Cloud operations
4. Cloud costs
3. License costs
2. Cloud security
1. Oracle DB performance
10. Recommended cloud ATG configurations
9. Cloud ATG deployment blueprints
8. Cloud skills, in-house or outsourced
7. Manual deployment practices
6. Manual test environment setup
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Solution #1
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Solution #1• Single vendor for complete stack
• Supported by Oracle
Pro’s
Con’s• Triple vendor lock-in: for software,
processing and data
• Limited & specific feature set - requires porting or re-write
• No choice in the cloud selection
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Solution #2: Hybrid Cloud from Fujitsu and Grid Dynamics
+Dedicated
Scale-inIntegrated
Physical security
Pay-per-useScale-outDynamic
Virtual security
M10
Scalable eCommerce Platform Solutions
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Optimized for different computing profiles
Fujitsu M10 Servers
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Designed to support complete test pipeline
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Top 10 Features: Agile, scalable, secure, customized, fully-managed
5. AWS Direct connect
4. Mainframe-grade reliability
3. Fujitsu M10 core activation
2. Fujitsu M10 Software-on-Chip
1. Managed production
10. Push-button provision & deploy
9. Auto-shut down of test instances
8. Customized to specific applications
7. Integrated w/ CICD tools of choice
6. Managed test pipeline
Cloud On-Premise
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Thank you!
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PART IIIFujitsu Technology in Retail
Ferhat HataySenior Manager,Innovation and Strategy
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Oracle/Sun & Fujitsu Partnership: 30 Years Strong
Copyright 2016 Fujitsu
Released performance enhancements for Fujitsu M10 sold by Oracle and Fujitsu
1983
The first partnership started
1985
Agreed on development of the first SPARC chip
1992 1993
Entered intopartnership memorandum
Solaris Agreementwas concluded
1994
Announced Strategic Partnership
2004 2007
Agreed on co-developmentof the next generation SPARC/Solaris server
Released the co-developedFujitsu-Sun "SPARC Enterprise
M-Series" server with Fujitsu SPARC64® Processor
2010
Announced performance enhancements for "SPARC Enterprise M-Series"
2013
Released the Fujitsu developed server "Fujitsu M10" sold by Oracle and Fujitsu
2014
Released “Enhanced Fujitsu M10” sold by
Oracle and Fujitsu
2015
Scalable eCommerce Platform Solutions
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Fujitsu M10-1 Fujitsu M10-4 Fujitsu M10-4S
- 1 socket- 3.7 GHz, Max 8 cores- 3.2 GHz and 2.8 GHz, Max 16 cores- Max 1TB memory- Rack mount (1U)
- Max 4 sockets- 3.7 GHz, Max 32 cores- 3.4 GHz and 2.8 GHz, Max 64 cores- Max 4TB memory- Rack mount (4U)
- Max 64 sockets- Max 1024 cores- 3.7GHz and 3.0GHz- Max 64TB memory- Rack mount
(4U per unit)- Building Block
Architecture
Fujitsu M10 Product Lineup■Small to Huge Capacity
■Core Activation
■Building Block Architecture
■Mission-critical RAS
■XSCF System Management
Copyright 2016 Fujitsu
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▪Dedicated Encryption/Decryption Engine– AES, DES, 3DES, RSA, DSA, SHA and DH
▪Decimal FP ALU (Arithmetic Logical Units)– Supporting decimal floating-point based on IEEE Standard
(IEEE754) and Oracle NUMBER
▪SIMD Function (Single Instruction Multiple Data)
– Supercomputer high speed arithmetic processing by multiple elements in a single instruction
Fujitsu M10 Processor Innovation: Software on ChipSWoC: Supercomputer Technology to Accelerate Oracle Database
Software Processes
Built into Hardware
SPARC64 X/X+ Processor
SSL and Database Accelerators Built-In
Copyright 2016 Fujitsu
Scalable eCommerce Platform Solutions
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Fujitsu M10 Innovations in InterconnectsHigh Performance from Supercomputing
Fujitsu M10-4S x 16-chassis configurationFujitsu M10-4S x 4-chassis configuration
High-speed transmission at 14.5Gbps
Copyright 2016 Fujitsu
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Best Performance for Business Workloads
Copyright 2016 Fujitsu
#1 ArithmeticPerformance
#1 Scientific Performance
Faster memory Throughput
#1 ApplicationPerformance
#1 JavaPerformance
STREAM TRIAD
SPECint_rate 2006
2-tier SAP SD
SPECfp_rate 2006
SPECjbb2005
1
1
1 1
1
1
1
1
as of April 2016
SPECjbb2015 max-jOPS(MultiJVM)
ExtremeResponsePerformance
SPECjbb2015 critical-jOPS(MultiJVM) 1 1
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MaximumAdd ChassisInitial Installation
Fujitsu M10: Start Small and Grow Big
Hot Addition
1,024 Cores64TB Memory
Hot Addition
CPU ActivationBuilding Block
Start Small with Minimum
Cores
Grow with Core Activation
Keep Growing:PPAR Dynamic
Reconfiguration
Copyright 2016 FUJITSU
Add CPU Resources
Scalable eCommerce Platform Solutions
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Fujitsu M10: Designed to Run Oracle StackComplete from Infrastructure to Applications
SPARC64 X, X+ Processor
**Physical Partitions (PPARs) **Physical Partitions (PPARs)
SPARC Hypervisor SPARC Hypervisor
Oracle VM Server for SPARC
Oracle Solaris 11 Oracle Solaris 10
Solaris 11 Zone
Solaris 10 Zone
Solaris Legacy
ZoneSolaris
10 Zone
Oracle VM Server for SPARC
Oracle Solaris 11 Oracle Solaris 10
Solaris 11 Zone Solaris Legacy Zone
**Fujitsu M10-4S only Copyright 2016 Fujitsu
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Oracle Database 12c In-Memory on Fujitsu M10
Company X Sales Order History ▪Query: Product quantity sold each year▪12 Years of Transactions▪180 Million Records ▪100GB+
Fujitsu M10SWoC
Oracle DatabaseIn-Memory
Oracle Solaris 11
Fujitsu M10
Oracle DatabaseIn-Memory
Oracle Solaris 11
Fujitsu M10
Oracle Solaris 11
Fujitsu M10
8x
11xw/SPARC64 X
112xTotal
Fujitsu M10SWoC+
14xw/SPARC64 X+
Copyright 2016 Fujitsu
Scalable eCommerce Platform Solutions
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Fujitsu M10: Database Security
Fujitsu M10 with Software on Chip
➔ Full Encryption
➔ Near Zero Overhead
Oracle Database 12cAdvanced SecurityTransparent Data Encryption (TDE)
Fujitsu M10
Near Zero Overhead
2xSLOWER
Copyright 2016 Fujitsu
Scalable eCommerce Platform Solutions
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Fujitsu M10 Key Use Cases
■Big Memory for In-Memory Computing■ Performance: All processing done in-memory■ Ease of use: All data available all at once
■Consolidation■ Old to new, many to few Less cost➔
■Small to Large Mission-Critical Workloads■ Highest RAS is what Fujitsu does
■Dynamic Workloads and Higher Efficiency■ Flexible expansion for planned and unplanned growth■ Highest utilization with core activation and no-cost virtualization
Copyright 2016 FUJITSU
Scalable eCommerce Platform Solutions
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Fujitsu M10 Customers Around the World
Success in 60+ countries & 10,000 units shipped and counting
Copyright 2016 Fujitsu
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Retail Services
IT Application
Services
Retail Managed Services
Managed Mobile
SAP RetailCompetence
Center
Retail as a Service
Fujitsu Retail Portfolio ~ Retail SolutionsRetail Solutions
Fresco GlobalStore Market Place Mobile Quick Service Integro
Self-Checkout
POS Kiosks Retail Analytics
Copyright 2016 Fujitsu
Scalable eCommerce Platform Solutions
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Highly-Optimized, Managed Cloud CommerceFujitsu M10 Servers & Grid DynamicsScalable Next-Generation E-Commerce Technology as-a-Service
Cloud
Best-of-Breed E-Commerce SolutionOn Hybrid Cloud
with Performance & Agility
Oracle Database on Fujitsu M10 servers: Performance. Reliability. Security. Software on Chip. Flexible growth.
Oracle Commerce: Scale-out premier commerce software in the Cloud. Omnichannel-ready. Personalized experience. Best-in-class merchandizing. Powerful search.
Automation: Autonomic application life-cycle. 1-button single-click self-service provisioning. Unified system management and monitoring.
Copyright 2016 Fujitsu