Mopheus Media Music Opportunity:
Amanda DeVincentis, Brie Goneconti, Rob Coghan
Consumer Insights & benefits:This project allows for…
• A simple, controlled opening to the rising world of internet liquor sales.
• In-store audio ads are unavoidable, and will contribute to share of voice. (In-store sales account for 3/4 of all liquor sales. FullLiquor.com)
• Every week, 93% of all U.S. consumers listen to the radio. Source: RADAR, Dec. ’09.
• The user to listen to 58-minutes per hour commercial free.
• Access to promotions (Special offers).
• Choice of music. Remove musicians from a playlist, and skip unlimited songs. (Different from other streaming music options).
Choose its home (virality):Commercials run between songs. Turn-key process by adding a link wherever you want. (Different than other
streaming music options.)
• Gatorade.com.• ESPN.com or any website where you are advertising.
• Walgreens.com, and other retail sites.
• In-store in Walgreens, CVS, etc.• G-Trax channels can be created for sites by Pandora, CBS Radio, Clear Channel, etc.
Intent to purchase:• We’ll show you how to grow your sales every quarter. Request a custom R.O.I.• Monitor sales in-store and online.• Measurement is third party. (In-Store measurement would be done by Hennessy.)
Return on investment:Beyond sales, you get a check every month from these turn-key opportunities.• Any music purchased via Amazon.com.• Liquor stores and other retailers may pay to advertise on your music player.• Co-brand contests with partners of your choice. Those partners pay for space on the media player. We partner with airlines, hotels, entertainment, etc.
• All advertising on your media player will be approved by you.
Custom branded playlistsView our Silk Vodka campaign at accuradio.com/silk.
Silk’s custom channels have almost 700 unique listeners.
Click-throughs have exceeded 1%.
Non-category exclusive.
FreshMediaNow.com(917) 282-6285
Streaming music options:Custom playlists available for your brand’s site, and on Last.fm, Pandora, AccuRadio, Z100, etc.
Custom playlists are created for Silk Vodka, Sobieski, Malibu, Bacardi, Absolut, Bud, Blue Moon, Chili’s, Verizon, & Subway.
Absolut drink mixes at Pandora.com
Sobieski’s music at Last.fm/music/ Sobieski
Music at Bacardi.com, however this is not the recommended execution. Instead, we invite participation from the user.
FreshMediaNow.com(917) 282-6285
Demo at FreshMediaNow.com:• Play with the future of in-store, Internet, and mobile audio click on one of the graphics at FreshMediaNow.com (e.g. Belvedere Vodka, Starbucks, or Revlon).
• We’ll create a demo for your brand.
Technology:• Our media players have been running for 11 years on AccuRadio.com, and partner sites.
• Average click through rates range between .02%-1.3% (Webcast Metrics). Multiply by your average sale.
Mopheus Media Music Opportunity:
Amanda DeVincentis, Brie Goneconti, Rob Coghan