Mopheus Media Music Opportunity:

Amanda DeVincentis, Brie Goneconti, Rob Coghan

Consumer Insights & benefits:This project allows for…

• A simple, controlled opening to the rising world of internet liquor sales.

• In-store audio ads are unavoidable, and will contribute to share of voice. (In-store sales account for 3/4 of all liquor sales. FullLiquor.com)

• Every week, 93% of all U.S. consumers listen to the radio. Source: RADAR, Dec. ’09.

• The user to listen to 58-minutes per hour commercial free.

• Access to promotions (Special offers).

• Choice of music. Remove musicians from a playlist, and skip unlimited songs. (Different from other streaming music options).

Choose its home (virality):Commercials run between songs. Turn-key process by adding a link wherever you want. (Different than other

streaming music options.)

• Gatorade.com.• ESPN.com or any website where you are advertising.

• Walgreens.com, and other retail sites.

• In-store in Walgreens, CVS, etc.• G-Trax channels can be created for sites by Pandora, CBS Radio, Clear Channel, etc.

Intent to purchase:• We’ll show you how to grow your sales every quarter. Request a custom R.O.I.• Monitor sales in-store and online.• Measurement is third party. (In-Store measurement would be done by Hennessy.)

Return on investment:Beyond sales, you get a check every month from these turn-key opportunities.• Any music purchased via Amazon.com.• Liquor stores and other retailers may pay to advertise on your music player.• Co-brand contests with partners of your choice. Those partners pay for space on the media player. We partner with airlines, hotels, entertainment, etc.

• All advertising on your media player will be approved by you.

Custom branded playlistsView our Silk Vodka campaign at accuradio.com/silk.

Silk’s custom channels have almost 700 unique listeners.

Click-throughs have exceeded 1%.

Non-category exclusive.

FreshMediaNow.com(917) 282-6285

Streaming music options:Custom playlists available for your brand’s site, and on Last.fm, Pandora, AccuRadio, Z100, etc.

Custom playlists are created for Silk Vodka, Sobieski, Malibu, Bacardi, Absolut, Bud, Blue Moon, Chili’s, Verizon, & Subway.

Absolut drink mixes at Pandora.com

Sobieski’s music at Last.fm/music/ Sobieski

Music at Bacardi.com, however this is not the recommended execution. Instead, we invite participation from the user.

FreshMediaNow.com(917) 282-6285

Demo at FreshMediaNow.com:• Play with the future of in-store, Internet, and mobile audio click on one of the graphics at FreshMediaNow.com (e.g. Belvedere Vodka, Starbucks, or Revlon).

• We’ll create a demo for your brand.

Technology:• Our media players have been running for 11 years on AccuRadio.com, and partner sites.

• Average click through rates range between .02%-1.3% (Webcast Metrics). Multiply by your average sale.

Mopheus Media Music Opportunity:

Amanda DeVincentis, Brie Goneconti, Rob Coghan