Oltre i mediaCanneslions 2014 !Ryan Vannin

Il 1° medium

J

µComunicazione di massa

Brand aspirazioneç

JProblema: relazione?

J

Originalità = storytelling

Xx

Brand e emozioni

8

Born friendshttp://youtu.be/5nRKyQ11494

Thank you momhttp://youtu.be/57e4t-fhXDs

}Problema: società

NathanNike Greatness series 2012

Guilt tripV/Line Australia

Scarecrowhttp://youtu.be/lUtnas5ScSE

iProblema: tecnologia

Climbing roomhttp://youtu.be/g7CRMrR24Mo

In brasilNivea 2013

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Next?

Branded contentBarilla

Branded storiesLego The Movie

Stories of brandsThe Internship (at Google)

Grazie Ryan Vannin

ryan@plastical.com / www.plastical.com