THe sweeTness of

TweeTingPanel by Deb Roy, CHief MeDia sCienTisT, TwiTTeR

THe sweeTness of TweeTing

MeDia x soCial aCCeleRaTion =

Social MediaTwitter makes mass media exponentially more powerful. To harness the power, advertisers must determine how to increase the value of their TV buys via Twitter. They also must learn to use the social media tool to promote a real-time conversation with an audience that’s engaged in a program where their ad is appearing.

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Make iT a Social“sounDTRaCk”Allowing TV viewers to discuss a program or advertisement in real time is crucial for communicating the power and intent of a story. Twitter can convey a conversation TV viewers are having about a program or advertisement.

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THe sweeTness of TweeTing

TwiTTeR Can

induce acTionIndividuals are more likely to pay attention to an event if they know other people are similarly engaged. Twitter and other social media applications provide such a window. As such, advertisers should consider how they can take advantage of this rising interest.

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THe sweeTness of TweeTing