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NIKE DIGITALMARKETINGCAMPAIGN
NANCY COBOS
NEWMEDIADRIVERSLICENSE
OVERVIEW
Fashion conscious&
Active lifestyle
MEN & WOMEN
18-34
Target Audience
ENGAGEMENT
HIGH SELLS
Success
4% SALE INCREASE
REACH 80% OF TARGET
GOALS
Instagram
Twitter
Millennials are veryactive on social mediaand like to post abouttheir experiences.
TO GROWOPPORTUNITY
EXPOSURE& ENGAGEMENT
BRAND
MILLENNIALS
Venture into social mediato get answers
DIGITAL SWITCHRESULTS FROM
55%
IN MEMBERSHIP
Growth
30% growth in sales
BLOGCOMMUNITYCREATE A
EXPERIENCESSHARE
BIGIDEA
WestVirginia
Mississippi &
of active wear consumersin
REACH 60%
NIKERUN
Creating
RAISE AWARENESSOF OBESITY + FITNESS
Budget
REVENUE2014
up 10% to $27.8 billion
$800 MILLIONON NON-TRADITIONAL ADVERTISING
ENDORSEMENT
CELEBRITY
GOOGLEADWORDS