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THE NEW DAWN NEWSPAPER

• The New Dawn is a religious vibrant, full color

• It has been in existence since 2007

• The Publication is done on a bi-monthly basis

• It is main focus are the general Muslim

About the New Dawn NewspaperAbout the New Dawn Newspaper

• It is main focus are the general Muslim

community with a bias to the Muslim Youth

• It is a free given out for free at all major Mosques

country wide

• The New Dawn Newspaper is published by Kenya

Muslim Youth Alliance

The BrandThe Brand

Character:Character:Character:Character:

• The New Dawn is purely

Kenyan – and its core

audience are the Kenyan

Muslims.

ToneToneToneTone

• The tone is lively, friendly

and inclusive, creating a and inclusive, creating a

sense of familiarity with

readers. The reader can

always relate with the

issues that are being

discussed because its

what they go through on a

day to day basis

The ReaderThe Reader

AGEAGEAGEAGE

Core audience is

between 18 and

45 years of age

GENDERGENDERGENDERGENDER

Both Female and

Male audiences,

•The New Dawn Newspaper is read by both male and female audiences with a bias

towards the former because it’s the male that visit the Mosques often.

•The readers are from all social classes ranging from AB- E

•Muslim of between the age of 18-45 year are the ones who are mostly keen to read

the Dawn they are therefore more amenable to new ideas, thirsty for knowledge and

are constantly in search of effective ways to improve their lives.

Social ClassSocial ClassSocial ClassSocial Class

All

(AB, C1, C2, D, E)

The New Dawn is distributed countrywide and inmajor provinces in i.e. North Eastern, Eastern,Central, Western, Nyanza, Coast and Nairobi a further95,000 copies are distributed in soft copy via theinternet and our website.

Our distribution is skewed towards areas with more ofMuslim population i.e. North eastern, Nairobi andCoast Provinces

Where to find usWhere to find us

DistributionDistributionDistributionDistribution BreakdownBreakdownBreakdownBreakdown::::

North Eastern: 10,000

Nairobi: 13,500

Western: 7,000

Nyanza: 5,000

Central 4,000

Coast: 10,000

Eastern: 500

Soft copies: 95,000

TotalTotalTotalTotal:::: 145145145145,,,,000000000000

EngagementEngagement

The targeted nature of the Newspaper typically

results in a close relationship between the

newspaper and the reader, inspiring reader

involvement because we constantly write stories

that are relevant to the community

Compared to other media, consumers make a

conscious decision to read a newspaper because

they expect it to be informative, educative,

engaging and relevant.engaging and relevant.

Thus,Thus,Thus,Thus, thethethethe degreedegreedegreedegree ofofofof absorptionabsorptionabsorptionabsorption ofofofof aaaa messagemessagemessagemessage isisisis

higherhigherhigherhigher....

The nature of the editorial content puts a reader

in the right frame of mind to be receptive to

advertising messages, giving them authority and

trust-worthiness. Adverts Newspaper are

therefore welcome and not considered intrusive.

In a media environment increasingly

characterised by interruption and clatter, The New

Dawn remain an oasis of

engagementengagementengagementengagement

Positioning:Positioning:Positioning:Positioning:

The New Dawn Newspaper upholds a

distinctiveness that makes advertising in it

worthwhile. Through its editorial and positioning,

the newspaper assures potential advertisers that

they are reaching their intended audience.

Advertiser Participation:Advertiser Participation:Advertiser Participation:Advertiser Participation:

Advertising in The New Dawn NewspaperAdvertising in The New Dawn NewspaperOur Value PropositionOur Value Proposition

Advertiser Participation:Advertiser Participation:Advertiser Participation:Advertiser Participation:

New Dawn Newspaper is also flexible: Stories can

be tailored to advertisers’ products, opening

opportunities for page branding and brand

placement.

PLEASE NOTE:

The amount and type of additional value will vary depending on advertising spend

PLEASE NOTE:

The amount and type of additional value will vary depending on advertising spend

ADVERT SIZES RATES PER PAGE IN KSH

Front Page up to 1/8 ( full color) 40,000.00

Full page (full color) 95,000.00

Half page (full color 65,000.00

Advertising RatesAdvertising Rates

1/4page (full color) 40,000.00

1/8 page ( full color) 25,000.00

Strip Advert (front & Back page) 40,000.00

Strip Advert (other pages) 25,000.00

PLEASE NOTE:

• Advertising rates include agency commission, exclude VAT and are subject to KMYA terms & conditions

PLEASE NOTE:

• Advertising rates include agency commission, exclude VAT and are subject to KMYA terms & conditions

Advertising Production ScheduleAdvertising Production Schedule

PUBLICATION EDITION PUBLICATION EDITION PUBLICATION EDITION PUBLICATION EDITION Advertorial Advertorial Advertorial Advertorial Booking Booking Booking Booking

DeadlineDeadlineDeadlineDeadline

AdvertAdvertAdvertAdvert BookingBookingBookingBooking


Advert MaterialAdvert MaterialAdvert MaterialAdvert Material


Insert DeliveryInsert DeliveryInsert DeliveryInsert Delivery


AUGUST 15AUGUST 15AUGUST 15AUGUST 15----31313131 Wed 24 AugWed 24 AugWed 24 AugWed 24 Aug Fri Fri Fri Fri 26262626thththth AugAugAugAug Mon Mon Mon Mon 22229999thththth AugAugAugAug Mon 29Mon 29Mon 29Mon 29thththth AugAugAugAug

SEPTEMBER 1SEPTEMBER 1SEPTEMBER 1SEPTEMBER 1----15151515 Thur 8th SepThur 8th SepThur 8th SepThur 8th Sep Sat 10th SepSat 10th SepSat 10th SepSat 10th Sep Wed 13Wed 13Wed 13Wed 13thththth SepSepSepSep Wed 13Wed 13Wed 13Wed 13thththth SepSepSepSep

SEPTEMBER SEPTEMBER SEPTEMBER SEPTEMBER ----16161616----30303030 FriFriFriFri 23232323rdrdrdrd sepsepsepsep Mon 26Mon 26Mon 26Mon 26thththth sepsepsepsep WedWedWedWed 28282828thththth sepsepsepsep Wed 28Wed 28Wed 28Wed 28hhhh SepSepSepSep

OCTOBER 1OCTOBER 1OCTOBER 1OCTOBER 1----15151515 ThurThurThurThur 6666hhhh Oct Oct Oct Oct Mon 10Mon 10Mon 10Mon 10thththth Oct Oct Oct Oct Thur 13Thur 13Thur 13Thur 13thththth Oct Oct Oct Oct Thur 13Thur 13Thur 13Thur 13hhhh OctOctOctOct

OCTOBEROCTOBEROCTOBEROCTOBER 16161616----31313131 Fri 21Fri 21Fri 21Fri 21stststst OctOctOctOct Tue 25Tue 25Tue 25Tue 25thththth OctOctOctOct FriFriFriFri 28282828thththth OctOctOctOct FriFriFriFri 28282828thththth OctOctOctOct

NOVEMBERNOVEMBERNOVEMBERNOVEMBER 1111----15151515 Mon 7Mon 7Mon 7Mon 7thththth NovNovNovNov Thur 10Thur 10Thur 10Thur 10thththth NovNovNovNov MonMonMonMon 14141414ththththNovNovNovNov Mon 14Mon 14Mon 14Mon 14thththth NovNovNovNov

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DECEMBER 1DECEMBER 1DECEMBER 1DECEMBER 1----15151515 TueTueTueTue 6666thththth Dec Dec Dec Dec SatSatSatSat 10101010thththth DecDecDecDec TueTueTueTue 13131313thththth DecDecDecDec TUE 13TUE 13TUE 13TUE 13THTHTHTH DecDecDecDec

DECEMBER 16DECEMBER 16DECEMBER 16DECEMBER 16----31313131 Tue 20Tue 20Tue 20Tue 20thththth DecDecDecDec Sat 24Sat 24Sat 24Sat 24thththth DecDecDecDec WedWedWedWed 28282828thththth DecDecDecDec Wed 28Wed 28Wed 28Wed 28thththth DecDecDecDec

Our clients (not all but includes……)Our clients (not all but includes……)

Artwork SpecificationsArtwork Specifications

Description Bleed Trim

Full Page 340mm x 250mm 330mm x 240mm

Half-Page Horizontal 175mm x 250mm 165mm x 240mm

Half-Page Vertical 250mm x185 mm 240mm x 170mm

The dimensions below are inclusive of bleed

Quarter-Page Horizontal 85mm x 125mm

Quarter-Page Vertical 125mm x92mm

An eight 120mm x 80mm

Strip Advert (Horizontal) 30mm x 240mm

PLEASE NOTE:

• Material specs are in length x width

PLEASE NOTE:

• Material specs are in length x width

THANK YOU

Kenya Muslim Youth AllianceTelephone Contact: 3861530/1

Cell: 0721-381641, 0729-844079Email: [email protected]