MUSTACHIO PRODUCTIONSBRAND IDENTITY MANUAL
MUSTACHIO PRODUCTIONSBRAND IDENTITY MANUAL
MUSTACHIO PRODUCTIONSBRAND IDENTITY MANUALCopyright 2011 by Sara Erasmo
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Sara Erasmo and Mustachio Productions.
MUSTACHIO PRODUCTIONSBRAND IDENTITY MANUAL
TABLE OF CONTENTS
ABOUT US 3
OUR VISUAL IDENTITY 9
OUR BRAND APPLICATIONS 29
OUR TOUCH POINTS 57
OUR MESSAGE 75
ABOUT US
3
Ola Mustachios!
Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.
4
5
We are the free outlets of every mind--we turn little ideas into visual electricity.
We aim to be a group of individuals who work together for a greater cause. We aim to make a difference in--if not be a part of--the production industry in creating a high quality of output without sacrificing the heart and soul of its creators.
Mission
Vision
6
PositioningThis brand is run by students. Thus, it is also easily accessible to fellow students who wish to create a video of quality for an affordable price.
7
Big IdeaOur work is play.
OUR VISUAL IDENTITY
9
10
LogoOur logo is both a mustache and a monogram of the letter M. On one hand, It represents how fun and silly we are. On the other hand, its clean and geometric shapes shows our seriousness and straightforwardness in what we do.
11
01 Vertical Lock-upThis logo is for material in portrait orientation such as posters.
02 Horizontal Lock-upThis logo is for material in landscape orientation such as websites.
MUSTACHIO PRODUCTIONS
Lock-upsChoose the more appropriate lock-up to effectively use our logo in any form of media.
12
SizeOur logo’s width should at least be equal to 10% of the longest side of the material it is placed on.
x
.05x
01 Vertical
13
x
MUSTACHIO PRODUCTIONS
.05x
02 Horizontal
14
Minimum Free SpaceOur logo should have minimum free space equal to 25% of the logo’s width.
x.25x
.25x
01 Vertical
15
02 Horizontal
MUSTACHIO PRODUCTIONS
x
.25x
.25x
16
Color SpecificationsOur logo comes in different color variations to suit different needs.
01 One ColorThe black logo is for light backgrounds while the off-white logo is for dark backgrounds.
CMYK 0/0/0/100RGB 0/0/0
17
CMYK 2/4/4/0RGB 246/241/238
18
Color SpecificationsOur logo comes in different color variations to suit different needs.
02 Full ColorOur logo is flexible enough to accomodate different colors. It is up to you to choose them. Take a look at these examples.
CMYK 13/100/85/4RGB 204/0/51
CMYK 12/9/9/0RGB 222/222/222
19
CMYK 79/68/64/74RGB 35/31/32
CMYK 25/0/99/0RGB 203/219/42
20
Placements
01 Top and Bottom
Our logo may be placed anywhere for as long as it follows the minimum size and space requirements. Here are some examples.
21
02 Center
22
Incorrect Usage
01 Do not rotate our logo
These are the don’ts of using our logo.
02 Do not make it so small that it can no longer be read.
03 Do not strech it.
23
04 Do not cut or crop it.
04 Do not use clashing colors or colors that lack contrast with each other.
24
Print TypefaceGotham Rounded is our typeface for the logo and all print material.
Aa
Aa
Aa
Aa
01 Light
02 Book
03 Medium
04 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
25
Web Typeface
Incorrect Usage
Helvetica is our typeface for our website and other online material.
These are the don’ts of using our typefaces.
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
01 Regular
02 Bold
01 Do not stretch our fonts
02 Do not use Helvetica for print material.
03 Do not use vertical or diagonal text orientations.
04 Do not use any other fonts.
05 Do not use our typefaces without legally purchasing them.
26
Primary ColorsThese are the dominant colors for our logo and other materials.
01 BlackCMYK 0/0/0/100RGB 0/0/0
02 Off-whiteCMYK 2/4/4/0RGB 246/241/238
27
Secondary Colors
Incorrect Usage
These are the auxiliary colors that may be used in our materials.
These are the don’ts of using our color palette.
01 BlueCMYK 88/49/7/0RGB 1/117/178
02 TealCMYK 62/0/25/0RGB 78/196/200
01 Do not use black on dark backgrounds.
02 Do not use off-white on light backgrounds.
03 Do not use black text on blue or teal backgrounds.
04 Do not use clashing colors with blue or teal.
OUR BRAND APPLICATIONS
29
30
Letterheads
01 Print8.5 x 11 inches
31
32
02 Email115 x 1024 pixels
33
34
Business Cards3.5 x 5 inches, CS2 250 GSM, matte lamination
35
36
Envelopes
01 Letter4.25 x 9.5 inches
37
38
02 Document10 x 13 inches
“Ola Mustachio!”
39
“Ola Mustachio!”
“Ola Mustachio!”
40
Folders10 x 13 inches
41
Notepads4.5 x 6.5 inches
42
4.7 x 4.7 inchesCD Labels
43
Forms8.5 x 11 inches
01 Purchase Order Form
44
02 Invoice
03 Job Application Form
45
4 x 16 inches, four-fold accordion12 pt document and baseline grids
01 Construction and Grid
Brochure
FR
ON
TB
AC
K
0.5
in
0.333 in
0.5 in
46
02 SampleC
ON
TAC
T U
SO
UR
WO
RK
mustachio
pro
d@
gm
ail.com
youtub
e.com
/mustachio
pro
dtw
itter.com
/mustachio
pro
d
Ab
by A
lcanzareE
loy B
elloB
ee Carab
eoJo
sh De O
camp
oC
arlo F
ernan
dez
Fran
cis Garcia
Ech N
oco
mB
ea Sig
ua
Josh S
orian
oP
atis So
riano
EJ Tab
uen
aG
eorg
ia Uy
Ola M
ustachio
s!
Mustachio P
roductio
ns is a gro
up
of
un
derg
rads stu
dyin
g in th
e Aten
eo d
e Manila
University. W
e love to
make vid
eos, co
ver events, an
d sp
ew creative juices o
n a regular
basis. W
e have b
ig d
reams an
d like m
aking
th
em a reality.
We also
make sh
orts an
d m
usic vid
eos ju
st fo
r kicks. Wo
rk for u
s is defi
nitely play! W
e like g
oin
g o
n road
trips, talkin
g ab
out b
oys
over m
ugs o
f ho
t coco
a, and
braid
ing
each o
ther’s h
air.
Ab
by A
lcanzareE
loy B
elloB
ee Carab
eoJo
sh De O
camp
oC
arlo F
ernan
dez
Fran
cis Garcia
Ech N
oco
mB
ea Sig
ua
Josh S
orian
oP
atis So
riano
EJ Tab
uen
aG
eorg
ia Uy
We aim
to b
e a gro
up
of
ind
ividu
als wh
o w
ork to
geth
er fo
r a greater cau
se. We aim
to
make a d
ifferen
ce in--if n
ot
be a p
art of--th
e pro
du
ction
ind
ustry in creatin
g a hig
h q
uality o
f outp
ut with
out
sacrificin
g th
e heart an
d so
ul of
its creators.
WH
O W
E A
RE
WH
AT
WE
DO
47
5.5 x 8.5 inchesFlyer
48
11 x 17 inchesPosters
49
50
51
52
53
54
01 Grid12 px document and baseline grids
Presentation Templates
60
px
72 px
72 px 68 px
55
02 Cover and Samples
Presentation Title
Presentation Subtitle
Title
• Bullet 1• Bullet 2• Bullet 3• Bullet 4• Bullet 5• Bullet 6• Bullet 7• Bullet 8
Title
• Bullet 1• Bullet 2• Bullet 3• Bullet 4• Bullet 5• Bullet 6• Bullet 7• Bullet 8
Photo
Title
Photo
OUR TOUCH POINTS
57
58
01 Website
Big Scale
Loading...
59
Home Who We Are What We Do Our Work Contact Us
The latest from our Blog• Thunderbirdie• Trip to Tagaytay• IUF Awards
Follow us on Twitter!
Our Demo Reel
Ola Mustachios!
Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.
60
03 CD Packaging
61
62
02 Studio Sign
63
01 Production Shirt
Small Scale
64
02 Director’s Chair
65
03 Camera Strap
66
04 Camera Bag Insert
67
05 Picture Frame
68
01 Pen
Merchandise
69
02 Pencil
70
03 Pin
71
04 Post-it
72
05 Sticker
73
OUR MESSAGE
75
Remember, Mustachio Productions is all about fun and creativity. With these guidelines in mind, we hope you have your own fun with our brand.
76
Adios Mustachios!
77
80