VISUAL IDENTITY AT A GLANCE

ROBOTOAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Roboto ThinRoboto Thin ItalicRoboto LightRoboto Light ItalicRoboto RegularRoboto Regular ItalicRoboto MediumRoboto Medium ItalicRoboto BoldRoboto Bold ItalicRoboto BlackRoboto Black Italic

TYPOGRAPHYPRIMARY TYPEFACES

ANTONIOAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Antonio LightAntonio RegularAntonio Bold

ZILLA SLABAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Zilla Slab LightZilla Slab Light Italic

Zilla Slab RegularZilla Slab Regular ItalicZilla Slab MediumZilla Slab Medium ItalicZilla Slab SemiboldZilla Slab Semibold ItalicZilla Slab BoldZilla Slab Bold Italic

LORAAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Lora RegularLora ItalicLora BoldLora Bold Italic

SECONDARY TYPEFACES

FONT AWESOME� � � � � �

SECONDARY COLORS

CMYK: 12 8 9 23HEX: #BBBCBCRGB: 187 188 188

CMYK: 83 1 0 0HEX: #00A9E0RGB: 0 169 224

CMYK: 88 0 68 0HEX: #00AF66RGB: 0 175 102

CMYK: 0 60 100 0HEX: #FF8200RGB: 255 130 0

CMYK: 40 30 20 66HEX: #63666ARGB: 99 102 106

CMYK: 100 48 6 3HEX: #00558CRGB: 0 85 140

CMYK: 95 11 70 44HEX: #00664FRGB: 0 102 79

CMYK:1 80 88 14HEX: #BD472ARGB: 189 71 42

DIGITAL/WEBPRINT

COLORPRIMARY COLORS

CMYK: 0 0 0 100HEX: #000000RGB: 40 30 30 100

CMYK: 0 14 100 0HEX: #FFCD00RGB: 255 205 0

TWO-COLOR ICONS

ICONSONE-COLOR ICONS

PATTERNS

COMMUNITY

LOCKUPS

CLEAR SPACE

MINIMUM SIZE• Print: 0.75 inches wide

• Digital: 85 pixels wide

• Limited imprint area: 0.5 inches wide

LOGO

� BRAND.UIOWA.EDU

BRAIN ROCK PARTICLES

PMS 116 C BLACK

PMS Cool Gray 4 PMS Cool Gray 10

PMS 7462PMS 2995

PMS 3405 PMS 336

PMS 151 PMS 7598