Mr Brightside Pitch

By RJAM Productions

http://www.youtube.com/watch?v=JriMd9BLxXA

THE VISIONOur band is made up of Matt (Keyboard and Vocals), Alistair (Drums), Joe (Bass), and Jordan (Guitar). They will be performing throughout the video as it will be made up of performance and narrative concepts. The narrative for this video will be played out by Joshua Smith, Rebekah Ord, and Ashley Pemberton. This will show a rocky relationship which comes to head when Rebekah starts to cheat on Joshua. We hope that the video will have quite a typical rock and roll feel to it as we think this reflects the song.

BRAND IMAGE• The impression of a product held by real or

potential consumers.

LOCATIONThe locations we will be using are:• Field (houses as backdrop)• Music practice room• Main stageThe locations we may also use are:• Civic Hall stage• Dinner hall

COSTUMESThe costumes which will be worn by the band are:• School uniform• Black jeans and white shirt

The costumes which will be worn by the actors are:• Red dress and attire for Rebekah• Casual clothes such as jeans and a t-shirt for

Joshua and Ashley

THEMESWe thought that the song ‘Mr Brightside’ had a few

themes such as love, betrayal, lies and stalking and we hope to reflect this in our music video by showing it through the actors or the bands emotions.

TARGET AUDIENCEOur target audience for our music video is going to

be teenage males and females aged 13-17 as shown through our market research we have done. We hope to meet this by using age appropriate actors and have them in locations and costumes such as a school and school uniform to make them relatable.

From doing questionnaires we have found out that our target audience like the idea of a rebellious school band so this is what we will have in our music video.