Arctic monkeys Ft. Dizzee Rascal - Temptation greets you like your naughty friend

Video link - http://www.youtube.com/watch?v=VEWNOzgnmq0Dizzee Rascal makes music of the Niche UK genre Grime while the Arctic monkeys genre is Indie Rock.

The actually Genre for this track has been described as Alternative Rock

Arctic Monkeys ft. Dizzee Rascal – Temptation greets you like your naught friend

The Strokes

The Fratellis

Spoon

Bloc Party

The White Stripes

OasisSimilar artists/bands to the Dizzee Rascal

Tinchy Stryder

Kano

Wiley

Bashy

Roll deep

Wretch 32

A relevant collaboration for Dizzee Rascal and Arctic Monkeys would be Jay-Z and Linkin Parks because they both come from different genres like Dizzee and Arctic monkeys. But made a successful album another similarity between these artists is Linkin Park makes songs within the Rock genre much like Arctic Monkeys while Jay-Z raps, sharing attributes with Dizzee rascal.

Primary Target AudiencePrimary target audience – The primary target

audience for this video would be urban youth of white(British) ethnicity from lower to middle working class social backgrounds. Indie Rock as a genre has quite a large age range for target audience varying with each band. However for our band and video the age range would be from 14-25 mostly directed at students. As the band and Dizzee Rascal are young, between the ages of 25 to 26 they can connect with their audience more. Arctic Monkeys also mainly came to fame through the internet, with them setting the trend for many to follow. Their stereotypical style of clothing would be smart casual wearing canvas shoes(converse), polo shirts (Ralph Lauren,Lyle and scott) or chequered shirts with skinny jeans or smart trousers ETC.

Secondary Target AudienceSecondary target audience – The secondary

target audience for this video would still be urban people of white(British) ethnicity but just of a later age as anyone who likes Indie Rock would enjoy Arctic Monkeys music. I would say the secondary target audience would be from the age of 26-40. On top of this the use of Dizzee Rascal featuring on their song also increases the amount of listeners, as they do very different styles of music which normally does not cross over because of this you get a new fan base listening to your music giving you an opportunity to become more recognized. However because of the diversity within Britain and especially London it doesn't have the same effect as it would in less diverse countries as everyone is exposed to multiple different cultures.

Inspirational ideas( film, video, intertextuality references.The song ‘Temptation greets you like a naughty friend

does not have a video’. This makes it easier for our group as we will not tend to copy the original video we are able to start from scratch and be somewhat experimental with the video and how the song is portrayed.

There are various things we can incorporate in our music video such as music and film references.

Due to the fact that they are an indie band referencing well known music videos such as Ed Sheeran – Lego House. This is quite common for indie songs as they usually film whilst playing the instrument making it an performance.

As for Dizzee Rascal and his urban persona it would be best to keep within his conventional performing style.

Image for artists-star persona/costume/props Arctic Monkeys The main focus of the arctic

monkeys is them playing the instruments as a group, also being a group they would show friendship with each other.

As they are a youthful indie group they would dress in a smart casual way making them seem urban but yet quite sophisticated,

The use of the costumes and props would be benifitial as there would be a obvioous difference between them and dizzee rascal.

Image for artists-star persona/costume/props Dizzee Rascal His music is a mixture of UK

Garage and hip-hop beats with an extremely broad palette of influences, ranging from metal guitars to drill and bass synth lines, eclectic samples and even Japanese court music. Dizzee Rascal also makes extensive use of un-coupled octuplets and double and triple couplets in his machine-gun-paced staccato lyrics.

Keeping up with his urban and street music style his costume would be based also smart casual but with an urban counterpart, also while he performes he would show to be a dominant preformer and someone who allows the audience to engage into his music.