The Modern Customer
The Informed
The Vocal
03The Impatient
01
02
04
Have you heard of the phrase - 'If Googlecan't answer it, only God can!'
That is the amount of informationavailable on the internet. The Customer iswell aware!
Tablets and smartphones haveensured everything is accessedand responded to quickly. The
customer similarly expectsresolutions quickly
Can you recall the last timeyour phone was not within Ear
Shot?.
People are communicating morethings to more people than everbefore. An individual's experienceinfluences others when shared.
Thanks to SEO, a bad feedback oncegiven always remains. Have you evergot influenced by the negativeremarks of a restaurant or a hotel?
The customer is not willing to acceptyour offer or service or whatever yousay on the face of it.
Be ready to argue it out, reason it outand for a 'Logical' discussion.
Credits: Forrester, KBCP, Facebook, IDC, Wikipedia, James Flynn
The Logical
INTERNET
SOCIAL
MOBILITY
EVOLUTION
We are deep in the Era of the Customer, where the speed at which peopledecide, react or engage has increased manifolds, and if you are not willingto acknowledge this fact you are choosing to be oblivion.
thatpratikbajaj
3.01 BnActive Users
2.08 BnActive Accounts
8 zettabytes2015
Digital Information Created and Shared *
People check theirsmartphones within 15minutes of waking up4/5
+18 Difference in Avg IQover two generations
Is your OrganisationModern Enough?